Close Window

Print

Page Details

Page Details is where you enter (or change) the start-up information that SiteBuilder requires to build a page.

It could be a new page (from scratch or cloned from an existing page) or an edited one.

In either case, it's important to get the page details correct and properly optimized for the page's Topic.

The Page Details Tool

The Page Details panel contains the following parts...

Page Info

• File Name

• Page Title

• Topic (Keyword)

• Description

• Category (not present in Page Info for the home page)

• Language

Navigation

• In Navigation – A way to make a page a TIER 2 page and add it to your navigation

• Parent Page – The parent page selector menu, which lets you assign the parent of a TIER 2, 3 or 4 page

• Breadcrumb Trail and Breadcrumb Label (only the Label is present in Page Info for the home page)

• Adding the page to your RSS feed and Blog It! (once you activate RSS/Blog It!)

Your Notes

You can add a note to yourself about content ideas, monetization ideas, or anything else you want to save. The note does not appear anywhere on the page or in the page's code.

Page Configuration

• RSS – Tells you whether you added this page to your RSS feed. Gives you the option to add it if it's not in the feed.

• Protected – Indicates if you password-protected this page.

• No Index – If you decided to keep this page out of the search results, this will be active.

• No Follow – If you don't want the search engines to follow the links on this page, this will be active.

• Frame-Busting – This will ensure that your content can't be displayed on another site's page as though it's content that site's owner wrote.

• Lazy Images – If you have lazy image loading turned on sitewide, this gives you the option to turn it off for this page only.

• Lazy Videos – If you have lazy video loading turned on sitewide, this gives you the option to turn it off for this page only.

• Redirect – You'll see the destination URL of any redirect you did in the 301 (Redirect) Library for this page.

Metrics

This sections shows you the word count, the number of images on the page, and the number of videos on the page.

Agents

The Agents section displays all the agents available to use with the current page. For example, a TIER 3 page will have the TIER 4/FAQ Generator agent available.

File Name

Your Topic for each page should form its file name, which, in turn, becomes part of the page's URL.

Let's say that your Topic is "anguilla cheap hotels."

The file name that you type in will be "anguilla-cheap-hotels" (BlockBuilder automatically adds ".html" for you).

The URL for this page becomes...

https://www.yourdomainname.com/anguilla-cheap-hotels.html

File names are not of much interest to your human visitor, of course. But the search engines take notice and give you a ranking point or two if you word your file name correctly.

Tips

• File names must each be a series of words connected by dashes. Do not use underscores.

  Use Only letters, numbers and dashes, since they form part of the URL of this page. No other characters are allowed, including dots or spaces.

  While underscores are allowed, it's best not to use them. Dashes are better word separators.

• It's best, but not necessary, to start the file name with the Topic. Use it as close to the beginning as possible.

• Use lower case for file names (anguilla.html rather than Anguilla.html). That makes it easier to remember the file name if you ever need to spell it out or type it.

• You can't use the same file name twice. So vary the file name when creating a second page about a Topic (e.g., "anguilla-cheap-hotels-2.html") or modify the Topic slightly (e.g., "anguilla-cheap-hotel.html" or "cheap-hotels-in-anguilla.html").

• If you add extra characters after the Topic, separate them with a dash (e.g.,"anguilla-cheap-hotels-best.html" and not "anguilla-cheap-hotelsbest.html."

Page Title

Your Page Title appears at the top of a browser window. Most humans never notice the title after they arrive on your page!

Why?

Because they tend to first look at the headline of a page, not at the top of the window.

However, the Page Title plays an important role.

Search engines give special emphasis to these words when ranking for relevance. And when they return their search results to searchers, they often display your Page Title, the way you type it here, as a link to your page.

The Page Title is also used in the Open Graph Title tag (added to the page automatically), which helps Facebook and other social media platform users spread the word about your page.

See how the Page Title for this page on anguilla-beaches.com, "Top Anguilla Cheap Hotels and Accommodations," became a link?

Since your Page Title is the first thing that humans read in the search engine results, make it compelling. It must suggest something of value to potential visitors.

After reading your title, they should want to investigate further by clicking to your page. "Top Cheap Anguilla Hotels and Accommodations" does its job well.

It should also be 70 characters or shorter, as Google shows no more than 70 characters for the Title. If you go over 70, Google will trim the entire word that took it over 70, which means you could lose an important word of your Title.

After you publish the page and Google has indexed it, check how the listing appears in the search results on a mobile phone and a desktop or laptop computer.

Google displays different amounts of text for mobile and computers, and mobile is more important. So be sure the title (and the description) is optimized for mobile.

If you change the Title, click on Save Changes & Build Page.

The Metadata Improver link give you three Titles, three Descriptions, and three H1 headlines for the page. Choose the best of each, or mix and match.

Tips

• Your Topic must appear in the Page Title, but should only appear once. Keep it real.

• Weave your Topic compellingly into your Page Title, near the beginning.

  Both humans and engines look for the topic of a page to be prominently featured in its title, which means sooner rather than later.

• Keep your Page Title short yet compelling. Aim for 70 characters or shorter.

• Capitalize the first letter in each word of the Page Title for a cleaner presentation, but don't use ALL CAPS. And don't capitalize and, but, or, if, for.

• Non-standard characters (e.g., ñ, é, ü) mess up your RSS feed when using RSS/Blog It!. If you use them in your title, RSS/Blog It! will remove or convert those characters when publishing your RSS feed.

Topic (Keyword)

Each of your site's pages must focus on one Topic. Always enter it.

Tips

• A Topic will consist of several words, possibly more than ten if it's a question.

• Do not put a comma after the Topic.

If you change the Topic of the page, click on Save Changes & Build Page.

The Check Search Intent link lets you check the search intent before you start building the page. Click on the link to open the Search Intent Report (SIR) Tai Agent in a window above the Page Info overlay.

Enter the Topic for the page and click the Submit button. SIR will check on the Search Intent and report back to you.

Description

Think of your Description as an advertisement you're writing for your page.

Potential visitors will not see it on your site's page. They do see it on the search engine results page (SERP).

Some engines use some or all of your Description to create the SERP listing's description. The Description forms the second half of what searchers see in an engine's listing. Your Page Title normally forms the first half.

So all the rules of good copywriting apply. Compel the reader to click to your page.

Make sure the Description is attractive, without being misleading. A gentle, good-natured tease will do well. Provide a lead-in to some information that your potential visitor can't live without.

But don't disappoint.

Let's stay with the same sample page, "Anguilla Cheap Hotels." The description that appears on the search engine results page must draw you in, so let's look at this one...

"Some of the resorts on Anguilla offer pretty scary prices. If you're looking for Anguilla cheap hotels, here are the best ones..."

This works. After all, who wants to blow all of their vacation budget on accommodation?

If you view the page's source code (on your browser's toolbar, select "View" and then "Source"), you would see this...

<meta name="description" content="Some of the resorts on Anguilla offer pretty scary prices. If you're looking for Anguilla cheap hotels, here are the best ones...">

Also remember that the Description appears in more than just search engine results pages and Facebook timelines. If you're using the RSS/Blog It! module, visitors (and engines) see the first part of your page's Description in their RSS readers and in your site's What's New Box.

Since the Description is so important for "getting the click," invest some time to make it perfect. Those extra minutes will pay you back many times over in additional traffic, which means extra income for you.

Remember that it should be 160 characters or shorter. If yours is longer than that limit, Google will trim the entire word that takes the Description over the limit.

If you edit the Description, click on Save Changes & Build Page.

Tips

• Don't repeat your Page Title in your Description. The reader will just see the same phrase twice in the search engine results. That's wasting valuable "word real estate."

• Your Topic must appear in the Description, but should only appear once. Keep it real.

• Blend your Topic and synonyms into a compelling proposition for the human. Answer the reader's "what's in it for me?" question. Get the click.

• Put only one space between sentences, not two (which saves a character each time).

• Non-standard characters (e.g., ñ, é, ü) mess up your RSS feed when using RSS/Blog It!. If you use them in your description, RSS/Blog It! will remove or convert those characters when publishing your feed, after warning you about them.

Category

Page Category lets you assign this page to a category for use in the Related Pages Block, which you can add to the page while building it, or later, when you update it.

For details on using the Select Category picker, see this help.

After you've selected a (new) category, click on Save Changes & Build Page.

Record this password. You'll need to give it to people who have paid to access that page.

Language

The Language menu lets you select the language that this page will use. The default language is set in Site Central's Preferences (the gear icon in the top right corner).

If the language for this page is different from the default, click on the menu to select this page's language (and only this page's language). Then click on Save Changes & Build Page.

If you want to change your entire site's language, return to Preferences in Site Central, click on Sitewide Settings, and select the desired language from the menu.

In Navigation? and Nav Label

This is where you decide if the page you're building will be a TIER 2 page. Or perhaps you're here to edit its current status (e.g., you now want to turn a TIER 3 page into a TIER 2 page).

(If you haven't already done so, set up your site's global navigation options first. Click on the Site Navigation tab in the top right of SiteBuilder to change your options.)

The content of a TIER 2 page focuses on one of your profitable Topics. It has another defining characteristic, though...

A TIER 2 page is a two-way or "hub" page. It links to and is linked from your home page (TIER 1). It can link to related TIER 3 pages, other TIER 2 pages, and/or an income-generating destination (e.g., a merchant-partner's site).

In other words...

A TIER 2 is "one click" away from the home page, which gives it higher visibility and easier access. A TIER 3 page is two clicks away from the home page.

This type of structure is the optimal way to lead both humans and search engine spiders to your most important pages most frequently.

If you change a TIER 3 page to a TIER 4 and give it a nav label, click on Save Changes & Build Page.

Tips

• Give your navigation buttons names that interest your visitors or trigger an emotion. You're more likely to get the click if the button name makes a connection.

• When you do not add a check, which makes this page a TIER 3 or TIER 4 page, you then need to create a new link in its related TIER 2 page. (This means editing that particular TIER 2 page and adding a new link with a Text Block's Link tools.)

Parent Page

The recommended page-building order is one TIER 2, followed by one TIER 3 below it, followed by a few TIER 4 pages below the TIER 3 page. Then another TIER 3 under the same TIER 2, with several TIER 4 pages below that TIER 3.

Once you complete all the TIER 3s and TIER 4s for that TIER 2, repeat the process with another TIER 2, its TIER 3 and the TIER 3's T4 pages.

Assigning a TIER 3 or TIER 4 page's parent using the Page Parent menu tells the system what the content blueprint is for your site.

If this page is a TIER 3 page, select from the Parent Page menu its TIER 2 parent.

If this page is a TIER 4 page, select from the Parent Page menu its TIER 3 parent.

Do this for each TIER 3 and TIER 4 page as you build it.

If you're editing existing pages and want to assign the parent, click on the button to the right of the text box to open the link selector list of pages, which will let you narrow down the list of pages to choose from.

Click on Save Changes & Build Page.

Breadcrumb Trail

Page Breadcrumb Trail lets you assign a breadcrumb to this page.

This breadcrumb will display wherever you drop the Breadcrumb Block on the page you're building.

If you add the block to the Above H1 Sitewide Dot, no breadcrumb will appear on the live page until you select and assign a breadcrumb trail here in Page Information, or create a new trail.

For details on using the Select Breadcrumb Trail picker, see this help.

If you add a breadcrumb or change one, click on Save Changes & Build Page.

Breadcrumb Label

The home page's default crumb text (label) is "Home" (no quotation marks). You can type or paste custom text into the Page Breadcrumb Label text box to change it.

A TIER 2 page's default crumb text is the NavBar label, which you type or paste here in Page Information after choosing to add the page to your site's navigation.

Or you can type or paste custom text into the Page Breadcrumb Label text box in Page Information.

A TIER 3 or TIER 4 page's default crumb text is a shortened version of the page's Topic.

If you change the page's breadcrumb label, click on Save Changes & Build Page.

Your Notes

Click in the box to open an overlay. Type or paste your text into the box. Use the buttons to style the text, make lists, or undo/redo changes to the note.

Click on Save Changes & Build Page when you're done.

The Notes icon for this page will turn black in Page Manager.

Page Configuration

Add This Page to Your RSS Feed and Blog It! Page?

If you have not yet set up RSS/Blog It! on your site, you won't see this option in the Page Information overlay window.

Full details are available in the help for RSS/Blog It!.

For now, though, here's a short summary...

• RSS/Blog It! converts your most recently created or modified pages into "items" and publishes them in an RSS feed. That, in itself, is enough to distribute your content to folks around the world.

• You can take your content distribution to the next level by turning that RSS feed into a visible TIER 2 page on your site (the Blog It! page).

• You can also add a What's New Box to your pages to display a snippet (and photo) of your most recently published pages.

RSS/Blog It! leverages your time and efforts. It's a convenient way to attract new visitors to your site. It also makes it easier for return visitors to find your most recent content additions.

If you want to add this page to your RSS feed and Blog It! page, drag the slider to the right to add the page to the feed. Click on Save Changes & Build Page.

Record this password. You'll need to give it to people who have paid to access that page.

Protected

You can use this feature for a variety of reasons....

• Protect e-goods and downloadable files from unauthorized access.

• Increase the perceived value of certain offerings (i.e., bonus articles/downloads).

• Protect specialized content you may wish to sell to your audience.

• Add an incentive -- "Sign up for my newsletter and receive special access to my subscribers-only content articles."

• Create a hidden area for information you want to reserve for certain people.

  Let's say you're a real estate agent, and you have three really special properties that you don't want competitors to know about. Tuck them on this page, then password-protect it. Give the password only to excellent prospective customers.

Drag the slider to the right to turn on protection. In the text box that appears, type in a password (max 30 characters). Click on Save Changes & Build Page.

Record this password. You'll need to give it to people who have paid to access that page.

You cannot password-protect the home page.

Tips

• Do not publish pages about your most popular Topics and hide them behind passwords. That limits their traffic-generation and monetization potential.

• Pick a random combination of letters and numbers so that your password is not easily guessed by your visitor.

• Provide no direct links to the password-protected page(s) on your site. Ask interested visitors to use a contact form. Your reply includes the necessary URL.

• To prevent unauthorized access to these page(s), change your password often, and notify your subscribers of the change.

• Keep track of all your passwords for all your pages, and strongly urge your visitors to do the same.

• Use this feature sparingly. Otherwise, it may irritate your visitors, if they need to contact you for a password every time they want to read an article.

• Very high-value products or extremely sensitive information, especially if you reach a technically savvy audience, requires a more extensive level of protection.

"No Index" and "No Follow"

If you've created a file download page for paying visitors, you may not want the search engines to list that page in search results.

That will ensure that only those visitors who have the URL for the page will know about the downloadable files.

If you want to "hide" the page, drag the No Index slider to the right to make the page "noindex." Click on Save Changes & Build Page.

If you want to keep the search engines from following the links on the page, drag the No Follow slider to the right to make the page "nofollow." Click on Save Changes & Build Page.

If you have an affiliate store page, you should be adding rel="nofollow" to each link. This will keep you on the good side of the search engines.

But that repetitive task can become tiresome. To relieve the tedium, tell the engines not to follow any of the links on that page. Note, though, that the engines will not follow any of the navigation links either.

Add a check to the checkbox Do you want to stop search engines from following links on this page?.

Adding these two checks creates a meta tag with this format...

<meta name="robots" content="noindex,nofollow">

Frame-Busting

If you've ever seen a page from one website displayed within a page of another site, you've experienced a frame.

There are many good reasons for allowing your pages to be viewed inside frames. There are also some reasons why you may not want certain pages to be frame-able.

SBI! does not add frame-busting code on a sitewide basis due to the benefits of allowing framing. But for sales pages especially, you'll want to add frame-busting code.

Drag the slider to the right to turn on frame-busting. Click on Save Changes & Build Page.

Disable Lazy Image Loading?

If you activated lazy image loading in Sitewide Settings, you can disable it for an entire page. You do that here.

Drag the slider to the right. Click on Save Changes & Build Page.

Disable Lazy Video Loading?

If you activated lazy video loading in Sitewide Settings, you can disable it for an entire page. You do that here.

Drag the slider to the right. Click on Save Changes & Build Page.

Redirect

If you redirect this page to another page of your site, you'll see the destination URL here.

Home Page Pop Under

Once you have built at least one other page, you can edit the home page (and only the home page) and find access to the Pop Under feature in Advanced Options.

A page that opens under another page as it loads (i.e., a "Pop Under") creates a different reaction in visitors. Some people don't mind Pop Unders, while others use Pop Up blockers to prevent their presentation.

Unfortunately, this means that a certain percentage of visitors to your site may not see your Pop Under.

That said, it's still a good idea to put one of your important pages in front of your visitors (via a Pop Under), and intercept them as they leave your site. This page may be enough to redirect their attention back to your site.

Note: This will only work if your visitors are not blocking Pop Ups (and Pop Unders).

Tips

• Use a Pop Under to encourage a subscription to your opt-in newsletter, or to introduce visitors to your Blog It! content, or to expose people to a special promotion, etc.

• Don't worry about irritating a visitor unnecessarily. SBI! automatically sets a special 24 hour cookie on your visitor's computer to prevent a Pop Under from opening more than once per day.

© and ™ SiteSell Inc. All Rights Reserved.

Close Window