Add a TIER 2 or TIER 3 Page
The home page builder, which you used to build your TIER 1 (home page), is a simple, inflexible tool. Building TIER 2 and TIER 3 Keyword-Focused Content Pages is slightly different.
SiteBuilder uses a block-by-block tool which is far more flexible, but still easy to use. You are basically stacking one block on top of the next one as you create your page.
Other features, such as Page Information, Preview It!, Analyze It! and Build It!, are the same as what the home page builder uses.
When Do You Add a Page?
The simple answer is when your brainstorming work is done, and you're ready to start creating Content.
Your Master Keyword List presents several potentially profitable keywords. Before you begin building, decide which Specific Keywords will be used for your site's TIER 2 pages and their related TIER 3 pages.
These two TNT HQ articles, one about visualizing site structure and the other about using index cards to sort your TIERs, will help you finalize your site's pyramid.
- Complete the Page Information, Navigation Options and Other Page Options sections.
- Click-and-hold on the "To insert a block, choose a block and click INSERT" drop-down menu to see block options. Select the appropriate block and click on the Insert button. Fill in the requested information. Add or delete blocks as needed.
- Click on the Analyze It! button for a full Search Engine Optimization (SEO) report. Do any of the recommended changes.
- Click on Preview It! to see how your page will look.
- Click on Build It! to save your work and make the page live.
Goals of a TIER 2 or 3 Page
Always remember that every page on your site has two audiences... humans and Search Engine spiders.
For humans, your TIER 2 or 3 page should accomplish the following...
Provide the high-value content that the person was searching for. It must also deliver on the promise stated in the Valuable PREselling Proposition of the home page.
So PREsell like crazy. And get the click!...
1) Your #1 goal for a TIER 2 page is to get the click to one of your TIER 3 pages for additional details about the topic. Second choice is to get the click directly to one of your income sources.
2) TIER 3 pages are really the "end of the road." So the goal of a TIER 3 page is to either get the click through to an income source (first choice) or to another related TIER 2 or 3 page. Do not dead-end your visitors.
For Search Engines, a TIER 2 or 3 page must deliver your site's content to their spiders cleanly and efficiently.
Focus on one "Specific Keyword" per page. Use it slightly more than your high school English teacher taught was "good English." Blend in General Keywords from your Master Keyword List, word combos (Specific Keyword + General Keyword), and also use synonyms and variations, where applicable. This approach will help you achieve the correct "keyword density."
Make it a point to use your Specific Keyword more heavily in the opening paragraph or two (it should be in your opening sentence), and also in the closing paragraph. And then, like a good chef, sprinkle throughout! Your "scatter pattern" should look like an hourglass... bigger (i.e., more frequent) on the top and bottom, and less (but still present) in the middle of the page. This sets up the correct "keyword prominence" for your page.
Keyword prominence and keyword density are two of the on-page criteria that Search Engines use to rank pages. Analyze It! helps you meet that set of criteria!
So... what are the bottom line goals of your TIER 2 or 3 page?
1) For your human readers, make your copy sufficiently compelling to get the click directly to your income source, or as a second choice to a related TIER 2 page.
2) For your spider readers, work your Specific Keyword (and General Keywords and common synonyms) throughout your page so that the Search Engines rank it highly in their search results. And where applicable, provide clean, visible links to your TIER 3 pages for the spiders to "click through," scan and then bring back to their Search Engines' databases.
Tips
Video
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The Block-by-Block SiteBuilder Video illustrates how easy it is to build/edit a page, even add some basic HTML tags. |
If a picture is worth a thousand words, a video is worth a million! Click here to get started.
Do you want to download the video? Go to the DAY 6 section of the Action Guide for downloading instructions.
- It's best to draft your page first in a plain text editor before you start the block-stacking process, as outlined in this "how-to" TNT article.
- Familiarize yourself with the SiteBuilder tool. Review the help for each part of the tool and then watch the block-by-block building video to see a page being created.
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For your first page, don't worry about creating great content. Experiment. Try the Link Block. Then the Graphic Block. Try them all, using the Preview It! button to see the changes.
When you're done, delete the page (you do this in Page Manager, found in Site Central) and start for real.
- Add blocks in the order that you need them. But always start each page with a headline.
- You can edit or delete a block at any time.
- You can also insert blocks between two others. As you build your page by adding blocks, the block-stacking page automatically loads to the bottom, showing you the last block, since that is usually where a new block would go. So if you inserted a block higher up on the page, scroll up to find it.
- Move a block by deleting it (copy any text onto your clipboard first) and then insert a new block where you want it. Paste the content in.
- Use as few blocks as possible (10 is best, 20 maximum), especially if your Internet bandwidth is low. SBI! has a limit of 50 blocks, so you will not be able to use more than that. (Any page built before the 50 block limit was set is not affected by the limit.)
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A TIER 2 page and its associated TIER 3 pages can form a virtual "mini-site" within your site. Create one by adding links at the bottom of the TIER 2 page to each of your TIER 3 pages, along with an enticing description.
This could require dozens of blocks, depending on the number of TIER 3 pages. Instead, add everything in one Text block using HTML. See Using HTML To Create Links in the TNT HQ for help doing this.
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You can also add lists and other HTML to your pages. See this TNT section for articles on how to do this.
Important Note: Support does not provide help for HTML issues. See this forum for help. You can also review this TNT article for some common errors and how to fix them.
- For additional help from other SBIers on SiteBuilder techniques, visit this forum.