Sequential Autoresponder

A Sequential Autoresponder sends a series of email messages at a specified interval (once a day, once a week, etc.) to your visitors after they successfully submit a form.

Use sequential autoresponders to deliver an e-course of up to 26 installments, or any other series of email messages that require multiple installments.

This type of repeat exposure is a great way to keep your site and your offers in front of your visitors.

The key is to be creative in combining...

An Overview of the Process

Creating a sequential series of email messages is very similar to building a newsletter in MailOut Manager. In fact, if you're already publishing your own newsletter, you'll find this a very simple process.

Here's the process...

1) Set up your sequential autoresponder's name and interval. Then click the Create First AutoResponder Installment button.

2) Set up your basic design.

3) Review/change three mail settings.

4) Build the main body of the first installment.

5) Repeat steps 3 and 4 to build each subsequent message. Remember, your autoresponder will work once you've built at least two installments and activated the autoresponder, so don't forget to complete the series.

FBI! uses the design from the first email message as a template for the rest of the emails.


Set Up Your Sequential Autoresponder

Directions for Use
  • Name this sequence of emails.
  • Enter the time interval.
  • Click on the Create First AutoResponder Installment button.

FBI! inserts the name of your sequential email messages into the L&F template, so make it descriptive.

For example...

Let's say that you're creating a 5-installment course about finding a vacation home on the island of Anguilla. Enter something like...

5-DAY Anguilla Vacation Home Locator Course

The rest of the set-up process is simple, especially if you "mapped out" the course ahead of time.


Design the Look & Feel of Your Message

Directions for Use
  • Select the Foreground Color.
  • Select the Background Color.
  • Upload your Logo by clicking on Browse (Choose File in Safari).
OR do the following six steps.
  • Enter Autoresponder Logo Text.
  • Select the Typeface and add Bold or Italic.
  • Select the Type Color.
  • Select the Type Size.
  • Add Outline around Type by choosing a size and selecting a color.
  • Select the Type Alignment.
  • Preview the design of this email and make any changes until you're satisfied.

The Look & Feel section sets up the way your autoresponder email will look when it arrives in HTML format.

Your email, looking more like "mail" and less like your regular web page, will have a sort of "paper-on-a-background" style.

The net effect of the design should be one of "professional corporate stationery."


Check/Change Three Mail Settings

Directions for Use
  • Enter the Subject of the email.
  • Enter the Reply-To Address.
  • Enter an optional Salutation, using the <<FIRSTNAME>> tag if you want.

These settings are important communication components...


Build the Main Body of Your Autoresponder

Provide the promised information to your subscriber with a minimal amount of distraction.

The first email message in the series is the most critical one. Based on its presentation, your subscriber will decide whether or not to receive or open future emails from you. So avoid excessive upselling during the initial contact. Deliver high quality content and respect your subscriber's time.

At the top and bottom of the first email she receives (the first installment) is a required opt-in link that confirms that she was the person who subscribed to the series of emails. Another way to gain her trust is to let her know in the first installment that she can unsubscribe at any time in future installments by clicking on the link at the bottom of the message.

Both of these will also help ensure that your autoresponder series is GDPR-compliant.

Once you've established the quality of your course (this may take an email or two), some gentle promotion may be added to later installments.

Regardless, always keep your visitor in mind. She's time-pressed, has a short attention span, and has plenty of emails to read.

How can you make your email her priority? By OVERdelivering great content!

Your sequential autoresponder serves two masters -- your visitor, who wants relevant information, and your business, which must grow and generate a profit. Balancing the needs of both requires a delicate touch.


Now that you have the "big picture," it's time to build your emails.

Let's go...

Autoresponder Headline Block

Directions for Use
  • Enter a headline with the Headline block.
  • Enter the text of your message using the Text block.
  • Add any links with the Text Link block.
  • Add an email link with the E-mail Link block.
  • Add a graphic with the Graphic block.
  • Add a divider with the Divider block, selecting the Width, Height and Alignment.
  • Add one or more line breaks with the Line Break block.

Always start your autoresponder email with a headline.

Your "top-of-the-email" headline is the first thing that people will see as they preview your message in their mail software. So make it good!

Draw them into the rest of your email... and into what you have to say!


Autoresponder Text Block

You're sending a sequence of autoresponder emails, so your subscriber is expecting certain, specific information.

Unlike a newsletter, which may address several topics related to your site's central theme, each of your autoresponder's email messages should be tight and focused, providing the information your subscriber is expecting. For example, if your 5-installment e-course is called...

5-DAY Anguilla Vacation Home Locator Course

... keep each message short and sweet. You have the luxury of 5 installments to develop a relationship. So plan and build your content carefully, dividing the material into five neat installments.

Since most subscribers are not yet customers, show your respect for their time. Deliver the appropriate relevant information as efficiently as possible.

Gently introduce your Most Wanted Response progressively during the five days.


Links belong right in the flow of the copy. Text links to your site's pages, other sites, your order page, etc. must flow naturally within the context of your emails.

Use links primarily to...

1) Entice contacts to return to your site for more information, related offers, a free download, or whatever is most relevant to this discussion.

2) Provide a click-through opportunity directly to an appropriate partner's products or services that you believe will deliver great value.

3) Encourage visitors to contact you directly for more information about the service or product you provide.


Want to encourage your new visitor to contact you? Add an email link. Depending upon your business, this may be your #1 Most Wanted Response.

Suppose, for instance, you're using this email to deliver more detailed information about the specialty service you offer. Provide some great information, and encourage them to take advantage of a telephone consultation.

Anyone who supplies a phone number is a "warm" (pre-sold) prospect, interested in your service. Phone them back! Bingo -- the beginnings of a new client.

Autoresponder Graphics Block

Graphics do have their place in your messages. But use them sparingly -- graphics will increase the load time in your client's mail software. You don't want people to hit the delete button. Keep in mind...

Before you add a graphic, make sure it fits these specifications...

Autoresponder Divider Block

Dividers are useful for giving your email's content some structure. They break it up into blocks, making a longer email seem more "digestible" for your visitor.

Add a Headline Block after a Divider Block if the email is especially long -- it will introduce the major thought shift, and pull the reader ever more deeply into your page.


Autoresponder Line Break Block

Line breaks allow you to change the length of a line while keeping a paragraph together. Or use them to add more white space before a headline.

General Building Tips for the Main Body

Special Additional Tips

Preview and Test Your Autoresponder

Directions for Use
  • Click the Preview and Test It! button.

Preview your emails at any time by clicking on the Preview and Test It! button. This will show you both the HTML version and the "text translation" (for those who still have email software that cannot read HTML).

If you added a link (using HTML or the Text Link Block), the text version of the email will show the link like this when you preview it...

Your link text [ ]

On that same page, send both the HTML and text versions to yourself, as a test, before doing the full mailing. We highly recommend you do this so that you know everything works as it should.

Review the two emails that you receive. Check for typos, broken links, and readability. Is everything OK? It's time to check its spam score.

SpamCheck It!

Directions for Use
  • Read SiteSell's anti-spam policies. Click the SpamCheck It! button.

Email is a vital communication link between you and your visitor. The SpamCheck It! module ensures you will never inadvertently be "flagged" as a spammer.

View your SpamCheck It! score. If your score is too high, edit your email message until the score is low enough to be acceptable.

Then click on the Build It! button to do exactly that. This action saves your email. When a visitor submits the form, it sets the sequence into motion.


Repeat the Process

Once your first message is built, previewed, tested and spam-checked, it's time to complete the remaining messages in your series.

For each message, build the main body (no need to change anything in the design). Then preview and test the message, checking for typos and broken links. Use SpamCheck It! and make any needed revisions. Then build the email.