Brainstorm It! -- Real Supply Summary
Click here for in-depth info and background on Real Supply.
SiteSell has recorded all the keywords brought back by brainstorming, and all the keywords that people have used to find SBI! sites at the search engines.
The final tally is "normalized" so if the Supply number for a keyword changes over time, it provides a real indication of "competitive supply."
Therefore, don't think of "Real Supply" as a certain number of pages that "contain" a keyword. All other keyword research tools merely provide you with the number that Google (or any other engine) provides (e.g., when you see, "Results 1 - 10 of about 86,200,000" after a search).
Real Supply provides more than a raw count of all pages that merely "contain" the word. It's more fine-tuned. Think of it as an index, a weighted score that indicates how competitive one keyword is.
Search engine numbers include countless spammy pages. And many pages (included in the numbers reported by engines) "contain" the keyword but are not "about" it. Those pages are not competition, either.
"Page junk/spam" and "irrelevant bloat" greatly distort accurate reporting of true competition. The problem is getting worse. More spam. More scam. More junk.
So you need a number that gives you a quick, accurate measure of the real competition for each of your keywords.
Real Supply numbers calculates a "true/serious competition index."
That is Real Supply. The theory and technology behind Real Supply are rigorous and push the whole concept of "competitive supply" higher.
In a world of "Supply Sledgehammers," you have a "Real Supply Scalpel."