Tracker Library
Create specific links to track special promotions, advertising campaigns or other creative marketing opportunities.
Offline strategies include business cards, flyers, brochures, newspaper articles or interviews, etc.
Potential visitors will see your special tracker links in PREselling promotions off or away from your site.
Tracker links either bring people from your marketing efforts to your site, or directly to one of your income-generators.
Your tracking data resides in the "Click Data" section of the TrafficCenter. Because the data is about traffic coming into your site, you look at the "Click-In" data.
Let's use an example to illustrate. This short ad contains a tracker link...
From the best abs exercises to sample meals...
it's all in "The Truth About Six Pack Abs."
If you buy one ab book this year, make it this one.
(links to https://www.flatstomachexercises.com/truth)
It was definitely $37 dollars well spent for me.
The Click-In data report looks like this...
Promotions cost you time and/or money. Why keep doing something that's not generating an acceptable Return on Investment?
Track your promotional links and know which ones to drop based on the results in your "Click-In Data" Report (found in Site Central's TrafficCenter).
Where to Use Tracker Links
Use tracker links in a variety of ways...
1) Track untraceable links. When it's impossible to know where a visitor to your site came from, create a tracker link.
For example... links from your free e-book, from email of any kind (sig files, mailing lists, autoresponder campaigns, your newsletter), an offline print ad, a non-Web-based newsreader, etc.
2) Test newsletter ads. Set a different tracking URL for each ad you write. This lets you measure which ad generates a better response.
Run Ad #1 in newsletter #1 and Ad #2 in newsletter #2, then switch a month later. Stick with the most profitable one.
3) Test Web-based advertising. This includes banners, pay-per-click advertising, and posts to forums and discussion groups.
While Referrer data in Google Analytics can also show how people arrive at your site, tracker links provide more detailed information.
Important Note: If you're posting to forums or other locations for the backlinks you'll receive, don't use tracker links. Use them only if you're not looking for "link juice" from the other site.
4) Use it with your RSS Feed. Since the user controls RSS, links are untrackable. Put your tracking link right in the feed, then send that link to the ultimate destination! You'll have instant RSS tracking!
(Note: This will not work if you use RSS/Blog It! to create your RSS feed; however, if you only use bloglets, this will work for you -- simply add the tracker link's URL inside an <a href> tag.)
You can also decide where the links in your special marketing campaigns will send visitors. For example...
1) Your site -- Depending upon your monetization models, you may have in-context monetization links on some of your pages. By sending your visitors to your site, you have several opportunities to generate income.
2) A merchant-partner site -- Send readers directly to the company's site so that they can close the deal and you can earn the commission!
3) A free trial download -- Let your quality freebie do the PREselling for you. If it's an e-book, you can also insert tracker links into its content. Direct your visitors to your merchant-partners or to your own site.
4) Your online store, or a dedicated sales page on your site, or your contact form (for your service) -- PREsell your visitors through your promotion and then get the order on your sales (or contact) page.
Tips
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Use Name Park It! to create a short domain name for offline promotions and have it redirect to the correct destination.
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If you're going to use tracker links online, there may be times when you need a shorter link (especially if you have a long domain name). Use Bitly or another URL shortener to create that URL for you.
Add Tracker Links
- Enter the tracker link name into the Tracker Link Name text box.
- Enter one word into the Tracker Link Special Text text box.
- Enter the destination URL into the Tracker Link Destination URL text box.
- Test the link by clicking on the Test This Link button. If the link does not work, fix it or replace it.
- Once the link is working, click on the Add This Link button to add it to the library.
Tips
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When you're ready to implement your monetization plans, create the tracker links you need. Add as required.
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You can choose to keep things simple, or you can create a tracking URL for each mailing list, newsgroup, and offline promotion that you do.
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Give your link a name that will tell you what the link is for (e.g., "Issue #6 link to Amazing Anguilla Art").
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Use a distinctive word for the link (e.g., https://www.yourdomainname.com/artisans).
If you want to use more than one word, connect them with a dash (e.g., https://www.yourdomainname.com/gallery-artisans).
Folders
Create folders for convenient filing of your tracker link URLs.
Folder Rules
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You cannot delete a folder that contains a URL. All URLs must be moved to another folder first.
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Folders don't move. You can create a subfolder, but you cannot drag one folder inside another one.
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You can also rename a folder, should you save a typo or change your mind about the folder name.
Making Folders
Click on the + icon in the left column, just above --Empty--.
To move a URL into a folder, first click on that URL's icon or name/title.
Then drag the selected URL into the folder of your choice.
Move multiple URLs to one folder by holding down the Alt key (Windows) or Option key (Mac) and clicking on each URL you want to move.
Make subfolders the same way.
Each subfolder appears indented below its parent folder...
Tips
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Click on the Not Filed link at the top of the list of pages. This shows you all pages not yet filed into folders. Then use the filter feature (the text box next to the magnifying glass) to quickly find all files with a certain text string (e.g., "villa").
You might also find it easier to decide where pages belong if you choose to view them by Title rather than by Name (more on them below).
Continue by creating more folders and subfolders.
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Use the drag feature to move URLs from one folder to another folder or subfolder.
More on Folder Organization
You can rename a folder. Double-click on the folder name. A text box will display. Type in the new name, or fix the typo. Click on the checkbox button to save the change.
Do you have some URLs that just don't fit neatly into a group? Leave them as "Not Filed."
Manage Your Tracker Library
- Click on copy to copy the tracker link URL into your copy-paste clipboard.
- Click modify to change a tracker link's destination URL, name, or tracking word. Then test the link again, and save it.
- Click delete to remove a tracker link from the Tracker Library.
View your tracker links by the name you gave them, or by the destination URLs you gave them.
Sort them alphabetically, or by the date last built, to make it faster to find the one you need.
You can also use the filter tool (the text box next to the small magnifying glass) to quickly eliminate files that don't contain the character string combination you type in the box.
Preview
Click on each link and select preview to see the destination URL.
Modify
If you need to change the name you gave the tracker link, the link's special text, or the destination URL, enter the change, test the link (if you changed the URL), and click on the Modify This Link button to save your changes.
Copy URL
When you're ready to add a tracker link to a page, click on the name or URL and select copy URL.In the overlay window that opens, you'll see the URL already highlighted. Press Ctrl-C/Command-C to copy the URL. Then click Close.
Paste the URL into a Raw HTML Block in the page, where you want to use the tracker link, using this HTML code...
<a href="your tracker link URL goes here" target="_blank">your link text goes here</a>
Delete
Streamline your list of tracker links by deleting the ones that you're no longer using. Be careful though.
Once you delete, you cannot undo this action. (You'll have to add the tracker link again, if you deleted it accidentally.)
Bulk Delete
You can also bulk delete tracker links. To do that, click on a link that you want to delete. The link will now have a gray background.
Ctrl-click/Command-click on another link to highlight it. Or use Shift-click to highlight all the links from the first click to the cursor's location.
Once two or more links are selected, the column headers bar (Show All, Not Filed, Select All, None, etc.) will have a gray background. To the far right, a Delete button displays.
Click on the Delete button to delete all the highlighted tracker links. An overlay will appear, listing the descriptive name of all the links that will be deleted.
Click on Delete These Links to make the final deletion.