Brainstorm It! -- Real Supply Summary
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SiteSell's "SBIder" has spidered through billions of pages to find out what small (and big) businesses are doing online. The spidering does much more than merely accumulate keywords. It only accepts good content pages and it weighs each keyword according to how important it is for each page, adding up all the weighted scores.
The final tally is "normalized" to one billion pages, whether it has accumulated 2 billion or 5 billion pages. So if the Supply number for a keyword changes over time, it provides a real indication of "competitive supply per billion pages."
Therefore, don't think of "Real Supply" as a certain number of pages that "contain" a keyword. All other keyword research tools merely provide you with the number that Google (or any other engine) provides (ex., when you see, "Results 1 - 10 of about 86,200,000" after a search).
Real Supply provides more than a raw count of all pages that merely "contain" the word. It's far more fine-tuned. Think of it as an index, a weighted score that indicates how competitive one keyword is, compared to the others in your Master Keyword List.
Real Supply numbers differ from those provided by Search Engines, and not by any constant factor. "Bloat" accounts for substantial skew. Real Supply dumps the junk and spam from all the pages reported for a given keyword. It dilutes the one-ofs. Bottom line? It calculates a "true/serious competition index."
That is Real Supply. The theory and technology behind Real Supply is rigorous and pushes the whole concept of "competitive supply" a quantum level higher.
Search Engine numbers include countless spammy pages. Did you know that 90% of all Web pages are junk, created by scammers and spammers to make short-term money? They are not true, long-term competition.
In addition, most pages (included in the numbers reported by engines) "contain" the keyword but are not "about" it. Those pages are not competition, either.
"Page junk/spam" and "irrelevant bloat" greatly distort accurate reporting of true competition. The problem is going to get worse. More spam. More scam. More junk.
So you need a number that gives you a quick, accurate measure of the real competition for each of your keywords.
In a world of "Supply Sledgehammers," you have a "Real Supply Scalpel."