Click Through Data
Contents
Click Through Data
Click throughs occur when people click on a link on your site and leave your site (they don't actually leave since you pop open a new window for them!). We should actually call them "click outs" -- but since the industry is used to "click through," we use that term.
Click throughs earn you income. Why? Well, it all depends where those click throughs are going...
- affiliate programs -- a percentage of those turn into sales or leads (or whatever action your merchant-partner pays for)
- your own online store -- a percentage will buy, yielding you a profit
- your "sales site" that sells an e-book or software that you developed, or even your services.
- Click on a page link in Breakdown by Page to view statistics about that page.
- Click on a URL link in Breakdown by Destination to view statistics about that link.
To maximize click throughs, of course, you know that you must create high-value content that OVERdelivers what your visitors are looking for. Blending "in-context" TEXT links into your copy gets the click through (see The Content of Your Site in DAY 6 of the Action Guide for details).
Once you've done that, of course, you need a way to know what's "getting the click"... and what's not! The click through data on this page breaks the "clickers" down by "first-time vs. repeat" click throughs, by page, and by link, for the time span that you specified.
From this page, you can drill-down and slice and dice this information to learn a ton about what people are clicking on... and what they aren't.
From there... it's just a question of building upon your successes and fixing your weaknesses.
Total, First-Time and Repeat Clicks
The statistics here show you the total number of click throughs and how they break down between first-time and repeat click throughs, for the time span that you specified. It's good to see a fair representation of each...
If it's all repeat clicks, then you're not generating much "new blood." If it's all first-time clicks, you don't seem to be getting much repeat traffic.
Balance is a nice thing to have.
What the Numbers Mean
- Total Clicks -- The total number of click throughs generated by your site, during the time span that you specified.
- 1st Time Clicks -- The number of times that links were clicked on for the first time, during that time span. If User A clicks on Link A on Page A, that is a first-time click. But if s/he then clicks on Link A on Page B, too, that becomes a repeat click.
- Repeat Clicks -- The number of times that links were clicked on, that were not first-time clicks, during that time span. If User A clicks on Link A on Page A, that is a first-time click. But if s/he clicks on Link A on Page B, too, that becomes a repeat click.
- Percentage -- The percentage of total clicks that were first-time clicks, during that time span.
Breakdown by Page
This shows you a list of all the pages on your Site (including ones with no links on them), with statistical results for the time span that you specified. To the right of each page listing is the number of click throughs that page has generated, as well as its number of page views and its CTR (Click Through Rate).
For detailed click through data on any page, simply click on that page. You'll drill-down to amazingly detailed click through information for that page.
Bottom line?...
You'll clearly see which pages are popular and which are not. Which ones "get the click" and which ones don't. Build on your successes, and fix (or delete) your weak pages.
Note: Pages are reported as "/page.html". The leading slash ("/") is an abbreviation for...
"http://www.YOURDOMAIN.com/"
So "/page.html" means...
"http://www.YOURDOMAIN.com/page.html"
What the Numbers Mean
- Clicks -- The number of click throughs from this page, which means the total clicks on all the links on the page (not including internal links to other pages of your site), during the time span that you specified.
- Views -- The number of times this page was viewed, during that time span.
- CTR or Click Through Rate -- divide the number of click throughs by the number of page views to derive the CTR.
Breakdown by Destination Link
This shows you a list of all the outgoing links on your Site, with statistical results for the time span that you specified. To the right of each link listing is the number of click throughs that link has generated, which means the total clicks on this link, on all pages of your site where that link appears.
You also see the number of times that pages that contain this link were viewed, as well as the overall CTR (Click Through Rate) for that link.
For additional click through data on any link, simply click on that link. You'll drill-down to very detailed click through information for that link.
Bottom line?...
You'll clearly see which links are popular and which are not. Which ones "get the click" and which ones don't. Build on your successes, and fix (or delete) your weak links.
What the Numbers Mean
- Clicks -- The number of click throughs on this link, which means the total clicks on this link, on all pages of your site where it appears, during the time span that you specified.
- Views -- Total number of times that pages that contain this link were viewed, during that time span.
- CTR or Click Through Rate -- divide the number of click throughs by the number of page views to derive the CTR.