Click-Through Data

Click-throughs occur when people click on a link on your site and go to another site.

Most click-throughs earn you income. Why? Well, it all depends where those click-throughs are going...

Other click-throughs will gain you "playing nice" points with the search engines. The Web is all about connections to other pages on the Web.

If you link out to other sites to provide value to your visitors, or to reference your information, you "look good" in the eyes of the engines and gain a ranking point or two.

And some click-throughs will increase your credibility, as visitors click to other pages of your site.

Directions for Use
  • Click on a page link in Breakdown by Page to view statistics about that page.
  • Click on a URL link in Breakdown by Destination to view statistics about that link.

To maximize click-throughs, create high-value content that OVERdelivers what your visitors are looking for. Blending "in-context" text links into your copy gets the click-through (see DAY 6 of the Action Guide for details).

Once you've done that, of course, you need a way to know what's "getting the click" and what's not! The click-through data on this page breaks the "clickers" down by "first-time vs. repeat" click-throughs, by page, and by link, for the time span that you specified.

From this page, you can drill down and slice and dice this information to learn a lot about what people are clicking on and what they aren't.

From there, it's a matter of building upon your successes and fixing your weaknesses.

Total, First-Time and Repeat Clicks

The statistics here show you the total number of click-throughs and how they break down between first-time and repeat, for the time span that you specified. It's good to see a fair representation of each...

If it's all repeat clicks, then you're not generating much "new blood." If it's all first-time clicks, you're not getting much repeat traffic.

Balance is a nice thing to have.

What the Numbers Mean

Breakdown by Page

This shows you a list of all the pages on your site (including ones with no links on them), with statistical results for the time span that you specified.

To the right of each page listing is the number of click-throughs that page has generated, as well as its number of page views and its CTR (click-through rate).

For detailed click-through data on any page, simply click on that page. You'll drill down to detailed information for that page.

Bottom line?

You'll see which pages are popular and which are not. Which ones "get the click" and which ones don't. Build on your successes, and fix (or delete) your weak pages.

Note: Pages are reported as "/page.html." The leading slash ("/") is an abbreviation for...

"https://www.yourdomainname.com"

So "/page.html" means...

"https://www.yourdomainname.com/page.html"

What the Numbers Mean

Breakdown by Destination Link

This shows you a list of all the outgoing links on your site, with statistical results for the time span that you specified.

To the right of each link listing is the number of click-throughs that link has generated, which means the total clicks on this link, on all pages of your site where that link appears.

You also see the number of times that pages that contain this link were viewed, as well as the overall CTR for that link.

For additional click-through data on any link, click on that link. You'll drill down to detailed information for that link.

Bottom line?

You'll clearly see which links are popular and which are not. Which ones "get the click" and which ones don't. Build on your successes, and fix (or delete) your weak links.

What the Numbers Mean