Click-In Data
In the Tracker Library, you created tracking links to track the success of off-site (even off-Web) promotional campaigns. These links do not appear in your Link Library or in your Text Block (when you build web pages).
Click-ins occur when people click on those special tracking links in your email signature, newsletter issues, or even offline promotions.
Need a refresher? Click here for a review of these tracking links.
Promotional campaigns cost you... time and/or money. So you need a way to know what's "getting the click" and what's not!
The click-in data on this page breaks the "off-site clickers" down by "first-time vs. repeat" click-ins, for both the total of all click-ins, and on a link by link basis.
You now have a way of measuring the exact success of every off-site and off-Web promotional campaign, whether you're...
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buying ads in newsletters
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posting an ad on the bulletin board of your local grocery store)
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etc.
From there... it's just a question of building upon your successes and fixing your weaknesses.
Total, First-Time and Repeat Clicks
The statistics here show you the total number of click-ins and how they break down between first-time and repeat click-ins, for the time span that you specified.
If it's all repeat clicks, then you aren't generating much "new traffic" from your off-site promotional campaigns. Not good.
In general, you want as many first-time click-ins as possible. These people have not seen your off-site promotion before.
However, it doesn't have to be 100% first-time. After all, sometimes it takes a second or third click to generate a sale.
What the Numbers Mean
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Total Clicks -- The total number of click-ins generated by all of your special (off-site) tracking links, during the time span that you specified.
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1st Time Clicks -- The number of times that your tracking links were clicked on for the first time, during that time span.
If User A clicks on Link A in Newsletter A, that is a first-time click. But if s/he clicks on Link A in Newsletter B, too, that becomes a repeat click.
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Repeat Clicks -- The number of times that your tracking links were clicked on, that were not first-time clicks, during that time span.
If User A clicks on Link A in Newsletter A, that is a first-time click. But if s/he clicks upon Link A in Newsletter B, too, that becomes a repeat click.
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Percentage -- The percentage of total click-ins that were first-time clicks, during that time span.
Breakdown by Link
This shows you a list of all the special tracking links that you created, with statistical results for the time span that you specified.
To the right of each link listing is the number of click-ins that link has generated, which means the total clicks on this link, no matter how many off-site places you may have used it, during that time span.
In general, if it's important, you should split your tracking links to get more detailed information.
You also see the first-time/repeat data for each link, with the same meanings and interpretations as for the total first-time/repeat data in the table just above.
Bottom line?
You'll clearly see which links work, and which ones don't. Which ones "get the click" and which ones don't. Build on your successes, and fix (or delete) your weak links.
What the Numbers Mean
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Link Name -- The name that you gave each tracking link when you created it.
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Clicks -- The number of click-ins on this link, which means the total clicks on this link, no matter how many off-site places you may have used it, during the time span that you specified.
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First-Time Clicks -- The number of times that each tracking link was clicked on for the first time, during that time span.
If User A clicks on Link A in Newsletter A, that is a first-time click. But if s/he clicks on Link A in Newsletter B, too, that becomes a repeat click.
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Repeat Clicks -- The number of times that each tracking link was clicked on, that were not first-time clicks, during that time span.
If User A clicks on Link A in Newsletter A, that is a first-time click. But if s/he clicks on Link A in Newsletter B, too, that becomes a repeat click.
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Percentage -- The percentage of click-ins, for each link, that are first-time clicks, during that time span.