Keyword Searches Report
The Keyword Searches Report will help you identify the keywords that people use at Google (and the other engines) to find a particular page. And more importantly...
If your page is found in sufficient volume for keywords that are not your Specific Keyword, you know that those searchers are likely not finding the information they expected.
The solution? Traditional wisdom is that you create a new content page. That's still part of the strategy, but don't stop there. Consolidate those "accidental wins." Your next action steps boil down to this...
Use the "accidental" keywords to improve the pages visitors are finding, and then use those same keywords to write new pages dedicated to those same topics.
Step 1- Re-work and add a bit of content to make your page more relevant for the "accidental" keyword.
Let's say that you have a page about "anguilla hotels" but the page is frequently being found for "anguilla hotel guide." The odds are you have that keyword on the page and you likely have either a paragraph on it or a link with that text in the link (if you don't, add one or both now). Work that keyword, if feasible, into...
- the meta title
- the meta description
- the headline
- the first couple of paragraphs and...
- without changing the whole page, move 1 or 2 of that searched-for keyword way up the page.
Step 2 - Create a new page about "anguilla hotel guide."
Step 3 - Link the older page with the new page. The internal link makes the original page stronger, too.
You will now satisfy the searcher of "anguilla hotel guide" who previously found your general page on "anguilla hotels" but found nothing on guides. Instead of disappointment and immediate departure (clicking on the back button going straight back to Google, perhaps even clicking on the block button if he's using Chrome), you foster engagement and further exploration.
That's it. Don't do it for more than a couple of the highest-volume keywords. Then move on, searching for opportunities like this on other high traffic pages.
The same advice as always applies... Keep it real. Add value. With this strategy, you're delivering what the Keyword Searches Report is telling you that folks want and you are strengthening a page that "got a little lucky."
The Search Engine (SE) listings on this Keyword Searches results page give you an idea of which SEs you are doing well at, and which ones don't seem to score for you. A result like...
Google (US) found it 28 times.
...means that the American version of Google delivered the results. If you see Google (CA) or Google (FR), that would mean that you were found, and clicked upon, due to the Canadian or French version of Google. If you see Google (at Yahoo!), this means that it was found through Google, but due to a search at Yahoo! -- it was not actually in the Yahoo! listings, but the search occurred there.
If you see other abbreviations, and do not understand them (we try to make them intuitive), please e-mail us via the form at...
http://support.sitesell.com/contact-support.html
If your visitors have logged into any Google account (Gmail, Analytics, AdSense), then they will, by default, use Google's secure search (https://www.google.com). This means that the Keyword Searches Report with under-report searches from Google for each of your keywords.
However, this is less than 10% of searches (according to Google), and in the 1% range (according to some analysis by Google-watchers).
Please note a very helpful function on this page... the Click here to check today's ranking button. This info can be most useful...
Click on the button for each keyword/SE combination on this Keyword Searches results page. This will pop open a new window that performs this actual search for you, at that SE, for that particular keyword/keyword phrase. Then just do a quick FIND right on that page for your domain name (i.e., click Control-F, or Command-F if you use a Mac, and then enter your domain name into the FIND window).
This will tell you how that particular search is ranking for you, "live." If that keyword is bringing you lots of traffic, you're probably in the top 5-10, maybe even #1. If you don't find your domain on that page, click to the next page. Continue as deeply as you like, but if you don't find yourself in the Top 30, there's not much point continuing.
Important Note: The results from clicking on these buttons do not match the numbers reported in the Keyword Ranking Report. The ranking report searches for the position of that page based on the page's Specific Keyword. The buttons in the Keyword Searches Report show you where the page ranks for a search for the keyword associated with that button (i.e., the keyword in bold text on the gray background).
Bottom line?
The more you study this list, the better you'll understand what searchers are doing to find you, and the more ideas you'll have on how to give them pages of information that they're looking for.