Study this list carefully. People will often use keywords that you did not anticipate. Many will be related to the theme of your site and/or to the topic of the page.
You may not have even thought about some keywords. These are most useful, since they provide you with the opportunity to expand your Master Keyword List.
To do that, build an entirely new Brainstorm It! session. For example, let's say that "sourcing AND pricing" turns up as a keyword search that found your "dynamic-pricing.html" page. You realize that sourcing a product (i.e., finding suppliers who provide good components at a good price) is an important part of pricing.
Terrific! Go to Brainstorm It! and do a session on "sourcing."
The Search Engine (SE) listings on this Keyword Searches results page give you an idea of which SEs you are doing well at, and which ones don't seem to score for you. Please note that if you see a result like...
Google (US) found it 28 times.
... that means that the American version of Google delivered the results. If you see Google (CA) or Google (FR), that would mean that you were found, and clicked upon, due to the Canadian or French version of Google. If you see Google (at Yahoo!), this means that it was found through Google, but due to a search at Yahoo! -- it was not actually in the Yahoo! listings, but the search occurred there.
If you see other abbreviations, and do not understand them (we try to make them intuitive), please e-mail us via the form at...
http://support.sitesell.com/contact-support.html
Please note a very helpful function on this page... the Click here to check today's ranking button. This info can be most useful...
Click on the button for each keyword/SE combination on this Keyword Searches results page. This will pop open a new window that performs this actual search for you, at that SE, for that particular keyword/keyword phrase. Then just do a quick FIND right on that page for your domain name (i.e., click Control-F, or Command-F if you use a Mac, and then enter your domain name into the FIND window).
This will tell you how that particular search is ranking for you, "live." If you don't find your domain on that page, click to the next page. Continue as deeply as you like, but if you don't find yourself in the Top 30, there's not much point continuing.
Important Note: The results from clicking on these buttons do not match the numbers reported in the Keyword Ranking Report. The ranking report searches for the position of that page based on the page's keyword. The buttons in the Keyword Searches Report show you where the page ranks for a search for the keyword associated with that button.
Bottom line?
The more you study this list, the better you'll understand what searchers are doing to find you, and the more ideas you'll get on how to keep improving these results.