Search It!
Note from Ken Evoy
Search It! ("SI!") is something that I started playing with due to my own needs. It began as a bunch of special/advanced-search bookmarks, but that got a little sloppy. The list became more awkward and I couldn't remember how to construct many of them, in any event.
So next... I turned it into an informal collection of pre-programmed advanced searches. This was super-useful. I found myself doing searches that I often put off before, just being too busy to figure out how to do them all over again.
Soon, I had collected so many in this little tool that I couldn't remember what, when or why I might use some of them, let alone how to get the most out of them! (Don't laugh... it happens to us all, sooner or later. 
). So next came the ability to add some help notes to jog my memory.
One day, I realized that it had become so useful that my little all-in-one search window was open 24 x 7, in the top left corner of my monitor. And, of course, that's when it occurred to me. If I found it useful, others would, too.
I use it at least 10 times per day, often MUCH more. You'll see why when you try it. Speaking of trying it...
There are two ways to access Search It!...
1) The Public Version -- I highly recommend that you START with this version. It has tutorials which you may find to be useful reinforcement of parts of the Action Guide. Each tutorial explains how to get the most out of its respective Search Type, also setting the context for how this search fits into SBI!'s C 
T P M process.
To use the public version, go to...
2) The Private Version -- Once you know Search It! well and no longer want to see the tutorials, switch to this version. The key differences presently are...
i) You are not limited to one search per 30 seconds.
ii) There are no tutorial pages -- instead, you are sent directly to the results pages.
Please note... the tutorial pages really do help crystallize much of SBI! for you, while specifically showing you how to get the most out of each individual Search Type. So make the switch after 2 or 3 times through each.
I sincerely hope you enjoy this powerful little tool as much as I do. I find and add a great new search to it regularly, and with ideas coming in at the Forum, it's bound to keep getting better and better!
Enjoy... and profit.
All the best,
Founder and Chairman, SiteSell.com
P.S. Now let's get on with "the good stuff"...
Getting the Most Out of Search It!
Each DAY, Every Step of the Way
So how do you use the SBI! version? Simple, login at...
Scroll down to the InfoCenter in Site Central. You'll see a "Search It!" link there. Click on it.
Take your time...
Read the help (including this all-important page)...
Get the feel of this terrific tool. Start with the first Search Category, "Brainstorming" in the "----KEYWORDS----" section. Select that category's first "Search Type"... "Google AdWords Keyword Tool." Then enter a search term that you know (you're not trying to push the envelope yet, just get the feel for each Search Type and the kinds of results it delivers).
Next... work your way through each Search Type in the "Brainstorming" Category, repeating the above.
Do the same for each of the 20 categories, steadily trying every Search Type that "belongs" to each category, such as "Competition, "Where Are They," and so forth, all the way through the 20 Search Categories.
Now that you know the tool... how does Search It! fit with the 10 DAY T P M
The following "where Search It! fits in" information is IMPORTANT. Search It! should not distract you from the core T P M
1) SBI! Novice -- just starting your SBI! journey?
Focus your time and energy on understanding and doing the 10 DAY process (clearly outlined, step-by-step, in the SBI! Action Guide). THAT is your primary goal.
Consider Search It! as a supplementary tool that you might use at certain times, especially helpful for Brainstorming, Domain Names and creating PREselling content.
But... it's critical not to get side-tracked or fall prey to over-zealous information collection or "paralysis by analysis." Trust the C T P M process -- it's a logical, natural (and proven!) way to build a successful online business. Success with SBI! is really just a matter of "DOING IT!"
2) If you are beyond DAY 6 (say with 10+ pages built)...
Your business foundation is laid. Focus your efforts on building MOMENTUM. That means creating more and more PREselling CONTENT pages, properly SEO'd so they're found at the engines. It's the continued building of...
C T P M
Traffic (targeted visitors) builds...
PREselling starts to establish your "brand of one"...
Monetization begins!
Those relevant, high-value, information-packed content pages that open your visitors' minds to your credible "solutions" (i.e., your monetization offerings) are "where you're at."
And that means that the "Reference Library for Content" and reminders in the Traffic-Building and PREselling categories are especially useful for you. Aside from those useful Search Types, though...
Right now, Search It! plays a supplementary role. Build your knowledge, blend with your passion, and you will have no problems growing the necessary content at this stage.
3) Once your business-building foundation is well-established and your traffic is soaring (putting you in the company of so many SBIers in the Top 1% of sites on the Web)...
You know the SBI! process works! By this time, you will have reviewed Search It! thoroughly (outlined above).
You should be using Search It! to get great ideas for more high-value PREselling content, to grow entire new monetization models, and to do competitive research and stay a step ahead. In short, you'll use Search It! to super-enhance your already effective business-building efforts.
No matter what stage you're at...
Use the tutorials of the "public version" the first few times through all the Search Types. They're instructive, will "fit" each Search Type into the context of where you are at, and will give you good ideas for how to use each Search Type for best results.
And again, no matter what stage you are at...
Please do contribute at the new "Supplemental Help Tools" forum in the WELCOME category.
Now let's zoom in and see how Search It! fits into each DAY of the 10-DAY SBI! process... where each DAY builds upon the previous one to grow a genuine, solid business with profits AND equity.
Special Note
Each of the 10 DAYs outlined below presents a tight summary of the SBI! process. As mentioned, if you are just starting out, THAT is your focus. Use Search It! judiciously.
If you're more advanced, you'll understand how Search It! fits into the 10-DAY T P M
DAY 1 -- Master the Basics
The #1 take-home lesson here is to understand the C T P M process, how and why it works...
Search It! -- Choose "Traffic-Building and PREselling" Category and "Take the PREselling Test" Search Type
For future reference, we'll refer to a Search It! Search Category and Search Type combination, such as the above, in the following format...
Search Category (STEP 1) > Search Type (STEP 2)
For example...
Traffic-Building and PREselling > Take the PREselling Test
This refers to the "Take the PREselling Test" Search Type within the "Traffic-Building and PREselling" Search Category.
Tips
-
When first using Search It!, the tutorial is the best way to understand what each Search Type does, and to see how this powerful tool fits into the
C process. So use the "public" version first. Once you know Search It!, switch to the private SBI! version. T P M
DAY 2 -- Develop Your Best Site Concept
How will you recognize your "best site concept"? It will excite you AND have solid profit potential. Think "passion" and "knowledge." Find a niche that you CAN master -- there's lots of room for more than one player in any niche, but you must do it well and spin it (position it) so that you "own your space."
Already have a business (offline or on)?... Think of how you'll position your SBI! site such that it maximizes its returns.
Check out potential site concepts/positioning by using Brainstorm It! as explained in DAY 2 of the Guide. AND use ALL the Search Types in the Keyword section's Brainstorming and Competition categories to get your niche just right...
... not too broad (a highly competitive, expensive battle)
... not too narrow (not enough market to sustain profits).
Brainstorming > Review all Search Types
Competition > Google Single Keyword SUPPLY
Competition > SiteSell Multiple Keyword SUPPLY
Comparing SUPPLY to DEMAND for your keywords points to PROFITABILITY. Your site blueprint is starting to take shape.
DAY 3 -- Brainstorm Profitable Topics
Brainstorm It! excels here. Do a complete brainstorm as outlined in DAY 3 of the Action Guide. Find the few keywords that would be suitable for side branching your brainstorms (ex., a "cholesterol" brainstorm may bring back "heart disease" which you side-brainstorm on -- you are heading towards a domain like "cholesterol-and-your-heart.com").
Supplement BI!'s brainstorm results with Search It!'s "Keyword Brainstorming"...
Brainstorming > Review all Search Types
Run through all its Search Types -- save the best words (in a separate file for now), along with relevant data. Next...
Check "Keyword Competition"...
Competition > Google Single Keyword SUPPLY
Competition > SiteSell Multiple Keyword SUPPLY
Note that the SiteSell Multiple Keyword SUPPLY is invaluable for bringing back SUPPLY data for all keywords, in a single stroke.
Now that you have a bunch of new keywords, keep the ones that...
- fit well with your developing theme
- you know about -- it's important to be able to OVERdeliver solid content ("PREselling")
- are profitable (good DEMAND to SUPPLY ratio).
Add those best new keywords, and related data, to Brainstorm It!'s Master Keyword List.
DAY 4 -- Plan Monetization Options
SBI! started as an affiliate tool. But it has grown into a full-fledged, only-one-of-its-kind solution that provides both a logical, powerful process (C T P M) but also all the tools to execute... no matter what your business is.
Just starting out?...
If you think you want to be "an affiliate" or "do eBay" or "build a Network Marketing business" or "grow my local dentist practice," GREAT!
But there are MANY MORE ways to convert C T P M. A diversified business is a bigger, more stable growing business. Review the list of articles at the following URL, but now investigate EVERY monetization option...
For some monetization ideas, use Search It!...
Monetization > Preview Google AdSense Ads
Monetization > Keywords Worth? (Google Keyword Tool)
Monetization > Find Affiliate Programs
Monetization > Let eBay Help You
And the many other searches included in the Monetization category.
DAY 5 -- Refine Your Site Concept and Register Your Domain Name
By now, your brainstorming, keyword research, comparing and weighing, monetization research and planning should have led you to a pretty good site concept. Your "VPP" ("Valuable PREselling Proposition") should be well-developed.
This "spin" or unique positioning is one of your most important decisions. Everything, including your PREselling voice, follows from it.
Be specific... the nichier the better (except extremes).
By now, you should definitely have read Make Your Content PRESell! -- good PREselling is critical to your success. And you don't do that after you've written the Content. You don't even do it DURING. You plan it before you finalize and prepare what your Content will be. Good PREselling means...
1) Write to communicate.
2) Develop your own "voice" with flair and substance.
3) Spin your site/biz/self into a unique position.
4) Honestly convince people to trust and like you.
No other book in the world shows you how to do this. If you have not already done so, go to the InfoCenter at Site Central. Download and read it now.
Register your domain.
Your domain name should...
- be consistent with your VPP
- contain your most important keyword (for the engines), and
- be attractive to humans (ex., "anguilla" is there for the engines and "beaches" is there for humans = anguilla-beaches.com).
Make it as short as possible, meaningful, classy, and you!
Time for some "----NAME IT----" Search Categories to help you with this...
Domain Names > DomainsBot Domain Namer
Domain Names > Check Domain Availability
Site Legalities > Trademark Check(s)/Scan
Site Legalities > Search Brand Names
DAY 6 -- Build a Site That Gets the Click
No HTML experience? Use the block-by-block SiteBuilder.
HTML wiz? Push your DreamWeaver/KompoZer/etc. and PhotoShop to the limits.
Either way, build a Theme-Based Content Site that both gets the click because your site is found at the SEs (thanks to the "Analyze It! module and step-by-step SEO help)... AND gets the "monetization click" as your content PREsells visitors.
Blend in a diversified portfolio of Monetization models (ex., e-store, Google AdSense ads, profession, affiliate programs, Network Marketing leads, local business/services, finder's fees, etc.).
Use SI! to help you build more and more content...
The Reference Library for Content contains an unparalleled collection of encyclopedias, archives, news sites and syndications... even Bartleby's quotations (when you need that certain "je ne sais quoi" touch of class!
Don't miss the important tutorials for the Reference Library -- do more than just pour words onto the Internet. Build CONTENT that PREsells. In other words, develop trust and confidence in your pre-customer by delivering relevant, original, high-value information.
Note, too, that the special media Search Engines can provide some flair and pizzazz for your site. In the ----Advanced Search---- section...
Images - Video - Sounds > Try them all!
Now is also the time to review...
Traffic-Building and PREselling > Take the Traffic Test
Traffic-Building and PREselling > Take the PREselling Test
Later, of course, use SI! to watch for content thieves...
Site Legalities > Find URL Thieves
And make sure you're not copying someone else's content...
Site Legalities > Are YOU A URL Thief?
DAY 7 -- Build Traffic Momentum
Nothing on the Web, anywhere, anyway, anyhow, offers the set of XML sitemap, spider-tracking, list-checking and rank-reporting tools for SEs that SBI! does. It doesn't stop there...
Keyword Searches Reports and Click Analysis (both IN and THROUGH) are two more powerful, and unique, ways to track and improve. And, once your site is 20 pages or more, use Value Exchange to help build incoming links.
It all adds up to why your site, like over half of SBI! sites, is likely to end up in the Top 1% on the Web! Best of all... no tedious submitting/tracking, etc.
And SI! helps here, too. The ----SITE RESEARCH---- categories, Popularity, Vital Statistics, Similar/Related, Indexed Pages and Back Links all provide highly useful Search Types that supplement and augment. Be sure to review the tutorials associated with each Search Type.
And don't forget to build your own buzz. Use the Search Types in Forums/Discussions/Groups to find discussion groups that cover your topic. Become a regular and build your own brand and buzz. Use it, too, for competitive research. As always, see the tutorial for each Search Type.
DAY 8 -- Build Relationships... Publish Your Own E-zine/Other PREsellers
An e-zine is the ultimate "reminder." Even if you merely send out a monthly "content update," stay in front of those who have enjoyed your site. Offer a subscription and publish a zine. In addition to e-zines, consider Form Build It! (FBI!)... a powerful, versatile tool that has been used to monetize in an amazingly wide variety of ways.
Think about how YOU could use FBI! to monetize YOUR business... generate leads for your Network Marketing business... send visitors to a real estate agent... cause visitors to contact you for information about the services you offer. It's limitless.
With FBI! in mind, review the Monetization HQ one more time...
Then review all of SI!'s "Monetization" Search Types, but pay special attention to...
Monetization > Let eBay Help You
Remember... these entrepreneurs ARE monetizing, for the exact Search Term you entered. Wow! Thousands of people working for you, giving away their secrets.
Day 9 -- Know Your Visitors... Keep Getting Better
Now that business is starting, all those SBI! reporting tools let you truly KNOW your visitor... and how your site is doing.
Review the SE reports in the SE HQ.
Traffic Stats and Keyword Searches Report -- where are your visitors coming from? How are you being found?
Click IN and THROUGH Analysis Reports make it easy to monitor your site's traffic pulse.
By now, you will be an accomplished user of SI!. You will use Search Categories such as Popularity, Vital Statistics, Similar/Related, Indexed Pages, and Site Research - Back Links in more advanced ways (explained in each Search Type's online tutorial, at the time you need it!).
They're invaluable for two major reasons...
a) track how your site is doing/perceived in the marketplace
b) watch your competitors, build new alliances, etc.
Search It! includes two ----ADVANCED SEARCH---- Categories as well, that do NOT present tutorials -- Straight Up and Metasearch. Within those two categories, only the...
Metasearch > Major Search Engine Overlap
... Search Type has a tutorial page. The rest are advanced-but-straightforward searches. They are here to save you time.
If you try all the engines, with all the permutations that Search It! provides, you will become an advanced searcher for general information, too.
And that, while not immediately connected to building your SBI! business, can only be a good thing. 
DAY 10 -- Monetize and Monetize It!
Now, your site is ready to convert those ever-increasing numbers of PREsold visitors into income. How? By blending together your primary monetization model with a few others, in order to create a diverse, stable online business.
Add each income stream one at a time, weeks or months apart. Assess each one. Optimize it. Keep building content while you focus on building more targeted traffic for your primary monetizer.
Would you like to know how valuable certain keywords are (especially useful information if you're using Google AdSense as one of your income-generators)? These searches would be helpful...
Monetization > Keywords Worth? (Google Keyword Tool)
Monetization > Keywords Worth? (Google Traffic Estimator)
Bottom line about implementing your monetization plans?
Effective monetizing is a constantly evolving process. Periodically evaluate your monetization strategies to ensure that you're still in sync with the needs of your target audience.
Once you reach 30 pages on your site, SBI! gives you the tools necessary to build cost-effective lists of keywords. Use the Monetize It! (MI!) module to...
1) Build new Content (no matter what, build more Content!). MI!'s Content-Building module helps you find "content holes." It uncovers valuable ("high-Keyworth") keywords for which you should create more content, as well as how/where to get more out of existing content.
2) Sell advertising (if you're selling ads -- "sell high"). Do you place Google AdSense or Yahoo! Publisher Network ads on your site? MI!'s Ad-Selling module helps you maximize ad revenues. MI! shows you where to place ads and where not to.
3) Build PPC campaigns (if you're buying PPC -- "buy low"). Find cheap, targeted keywords for PPC campaigns at Google AdWords that drive more targeted traffic to your high-ROI goods and services.
And there you have it... the 10 DAY process of SBI! gift-wrapped for you into a single article and all tied together with a nice big bow called "Search It!."
Search It! really does convert you into a BUSINESS POWER-SURFER, no matter what stage you're at. If you're early in SBI!'s T P M
Bottom line -- realize the full potential of the Web!
Final Tip: As you gain in SBI! experience... if you're not leaving Search It! open on your screen and doing at least 5 searches per day... force yourself to, until it's a habit.
The Web is the most amazing collection of information in the history of the world. If you're not tapping into it, you're missing out.
Enjoy... and profit. And share...