This is where you decide if this page will be a TIER 2 page, or a TIER 3 page. Or perhaps you are here to edit its current status (ex., you now want to make a TIER 3 page a TIER 2 page).
(If you haven't already done so, set up your site's global navigation options first. Click on the "Site Navigation Options" button in the "All Pages" section of Site Central and then return here.)
As you recall, the content of a TIER 2 page focuses on one of your profitable keywords. It has another defining characteristic, though...
A TIER 2 page is a two-way or "hub" page. It links to and from your home page (TIER 1). It can link to related TIER 3 pages, other TIER 2 pages, and/or an income-generating destination (ex., a merchant-partner's site).
In other words...
A TIER 2 is "one click" away from the home page, giving it higher visibility and easier access. A TIER 3 page is two clicks away from the home page.
This type of structure is the optimal way to lead both humans and Search Engine spiders to your most important pages most frequently.
Example
Anguilla-beaches.com facilitates easy visitor movement throughout the site. This TIER 2 page, Caribbean Real Estate, for example, links from her home page via the NavBar and a text link in the TOC. It links to a number of TIER 3 pages.
At the bottom of that page, do you see how the owner created a text link back to the home page? Because it contains the Specific Keyword, Caribbean Real Estate, this link will satisfy Analyze It!'s text link requirement.
There are also several links to TIER 3 pages. Let's use the Island Harbour text link as an example. Scroll down to the bottom of the Island Harbour page. Notice how it links back to its related TIER 2 page, Best Caribbean Real Estate?
Check out other pages on anguilla-beaches.com, observing how the site smoothly leads visitors through its content.
Also note how some TIER 2 pages naturally crosslink to other related TIER 2 pages. Crosslinking at the appropriate spots within your site adds value and pleasure to the visitor's experience.
Tips
NavBar buttons are images, so they don't need to contain the Specific Keyword as the button text. Give your buttons names that interest your visitors or trigger an emotion. You're more likely to get the click if the button name makes a connection. For more on this, see...
This is where you decide whether or not your NavBar will be displayed on this specific page. (For example, even though all of your other pages display the NavBar, this one will be an exception.) In other words, your "display" decision for this page will not affect your global navigation.
You can display a NavBar on either a TIER 2 or TIER 3 page. There are no restrictions.
Tips