Back issues are a great way to provide visitors to your site with concrete evidence of what you deliver in your e-zine.
Click YES if you want to save this issue as a back issue on your Web site. When you do this, Site Build It! will turn this issue into a back issue, and will also create/update a traffic-cop page that links to all of your back issues for this e-zine. Let's discuss these two pages...
1) Traffic-cop page -- this is the page that lists all your back issues to date, providing a link to each of them. It's created the first time you save an issue as a back issue. It's updated each time you save a subsequent new issue as a back issue, with a link to that particular issue.
To expose visitors to your site to your back issues, provide links to your traffic-cop page. How? You'll find the link to this page in your Link Library and in your Link Block (after you save your first back issue). The link is called...
Traffic-Cop Back Issue Page, followed by the "name of your zine."
NOTE: Sometimes, you might only want your subscribers and not site visitors to see back issues (for example, certain customer lists). In that case, do NOT provide links to your traffic-cop page on your site. There are two ways to provide links to the traffic-cop page in an issue of your e-zine...
a) Use the Link Block in MailBuilder.
b) MailBuilder automatically adds a link to your traffic-cop page (if there is one), at the end of each issue of your e-zine.
Special Note: To send a subscriber or web site visitor directly to a specific back issue, visit that page by clicking on its direct link on the "traffic-cop" page. Next, copy and paste its URL directly into your Link Library for easy access. Insert accordingly!
If you ever need the URL itself (ex., sending a friend to the back issue page via an e-mail link), go to the Link Library and do a search/find on that page for "back issues" (without the quotes). That will take you immediately to the listing for that link. The URL is in the middle column. Highlight and copy it, then paste it wherever you need it.
When you click YES to save an issue as a back issue, not only does MailBuilder update the traffic-cop page, it also creates...
2) The Back Issue Page -- this page is saved as a Web page when you click on the YES radio button as your Back Issue choice. It appears as the HTML version of your e-mail. Remember, this is a great way to show people the quality of the material you publish -- so it's a strong tool for convincing a visitor to subscribe.
NOTE: WorldSubmitter does add this page to your XML sitemap, which lets the Search Engines know the page exists. And occasionally, the page will even score well for your keywords. But SBI!does not track or rank this page, because the point of this page is "content for humans," not for the engines.
If you think a topic in your e-zine deserves the full "Keyword-Focused Content Page" treatment, use SiteBuilder to reformat your content -- more information on this occurs in the main help window by clicking on the question mark at the top of the MailBuilder page.