• Infopreneur? You'll find all kinds of useful information... from untapped keywords to inspire new content, to where to place your Google AdSense (or Yahoo! advertising) ads.
  
  
• Service-seller? You'll build targeted, cheap Pay-Per-Click campaigns.
  
  
• Network marketers? Warm leads for nickels and dimes!
  
  
• Online store? Drill customers straight into the perfect product pages.

Monetize It! automatically pulls data together from two other major sources, your brainstorming research and other areas of SBI! (such as the # of visitors from traffic stats and SE rankings from Search Engine HQ). The net result? You find content-building, ad-selling, and/or PPC-buying opportunities that are invisible to other small businesses.

You then analyze and massage your data to build cost-effective lists of keywords for one or more of the following...

i) Content-Building    Identify high-value keywords that you do not yet cover.

ii) Ad-Selling ("Sell High.")    Sell advertising such as Google AdSense (and similar programs from Yahoo! and soon Microsoft's ContentAds), even sell your own advertising directly to small businesses!

iii) PPC-Buying ("Buy Low.")   Compare your (free) SE rankings at Google and Yahoo! and compare Google-vs-Yahoo! PPC costs to develop "maximal Return on Investment (ROI)" lists of keywords. Use those lists to build your PPC advertising campaigns in Google and Yahoo!, for all types of business needs.

Your Monetizing ToolKit

As you explore, note that each of Monetize It!'s three displays has a similar layout to Brainstorm It!'s Master Keyword List. This is PPC-Buying, for example...

Much of Monetize It! works the same way as your original Master Keyword List does. The highlights...


1) Each MI! display shows the same keywords that the MKL was last showing (except Ad-Selling, which is "page-driven").

 
2) Brainstorm Seed Word works in the same way.

Each Brainstorm Seed Word in this drop-down menu is a keyword that you entered into Brainstormer when performing a Vertical Brainstorm or a Lateral Brainstorm. This drop-down menu is very useful...

Choose "All" to see the entire set of keywords currently in your Master Keyword List (MKL). Or choose a particular Brainstorm Seed Word to see the subset of keywords generated by brainstorming for that seed word.

 
3) Search Web -- Click on this icon. It opens a new browser window that delivers a Web page that shows you Search Engine Results Pages (SERPs) from Google, Yahoo! Search, and Windows Live Search, all at the same time in a frameset, for each keyword.

The purpose for doing so? It depends on the display.

• Content-Building -- Find out details about how you rank at each of the big 3 and who ranks ahead of you.
  
  
• Ad-Selling -- Take a quick peek to see how many advertisers there are at each major SE, who they are, and how targeted they are. You may even recognize one to approach directly!
  
  
• PPC-Buying -- Same reason as Ad-Selling, except this time you're looking for a lack of competition instead of a lot of it!

... you first trigger a search for whatever criteria are in the search boxes at that moment.

Also, choosing a different Brainstorm Seed Word (from the drop-down) will trigger a new search (for all keywords generated by that Seed which match whatever criteria are in the Search boxes at the time).

Choosing "All" in the "Choose Brainstorm Seed Word" drop-down starts a search within ALL keywords. If all of the search boxes are empty, it finds all your keywords. If you want to search within a particular GROUP of keywords generated by a Brainstorm Seed Word, choose the Seed Word to display that group. Then...

Text Search    Enter a text string into the data entry box above columns that contain text (ex., "Keyword" or "Page URL" or any Notepad column). Click on the Search button to find all keywords that contain the text string in the respective field(s). For example, if you search for "anguilla" in the Page URL column of Ad-Selling, all URLs that contain "anguilla" will be returned.

Number Search    Enter a number preceded by either "<" (less than) or ">" (greater than) into the data entry box above columns that contain numbers (ex., "KW (Keyworth)," "SEHQR (SE HQ Report)" "# Pages," "# Visitors," "CPC (Cost Per Click)," "PCDM (Predicted Click Demand per Month)," "CPC*PCDM," "Demand," "Supply," or "Profitability").

For example, if you want to find all keywords with a Keyworth greater than 100, enter ">100" in the data entry box above KW. Enter "0" (zero without the quotes) to find keywords with a Keyworth equal to zero. To find those keywords that have been found by zero visitors, enter "0" in the # Visitors column.

Enter "b" (or "<0") (without the quotes) to find "blanks" ("-"). For example, enter this into the Keyworth search box to find those keywords for which Keyworth cannot be provided due to missing data ("-").

And "b" (or "<0") also finds any "empty" displays for those keywords where data is missing in a specific column and so is therefore empty. For example, do this to find those pages in Ad-Selling missing CPC*PCDM data for their Specific Keywords.

SEHQR Searches Content-Building, Ad-Selling, and PPC-Buying each present Search Engine HQ results differently, due to the unique nature and goals of each module. What do they share in common? The way they present the data... A bold number (1-30) means that the ranking is derived from a page that actually uses that keyword as the Specific Keyword. A plain, non-bold number (1-30) means that no Specific Keyword page ranks in the Top 30 for that keyword, but at least one of your other pages does (often your home page). "-" means that none of your pages for that keyword are indexed. NP means that no pages have been created for that Specific Keyword. Due to this special way of presenting SEHQR (SE HQ Report) data, there is a special way to use the SEHQR search box. If you enter any number between 1 to 30 into the search box, that means bold 1-30, while 31-60 means non-bold (plain) 1-30. Some examples to clarify... A search for <31 will turn up all bold numbers. A search for >30 will turn up all plain numbers, as well as non-indexed (-) pages. A search for >60 will turn up all >30 (plain). A search of SEHQR <61 will turn up all numbers, plain AND bold. A search of SEHQR 61 will turn up all numbers >30 (plain). A search for >61 will turn up all the non-indexed ("-") pages and the NPs. A search for "62" or "-" will turn up all pages not indexed ("-"). A search for "NP" or "63" will turn up all the NPs. A search for "b" (or "<0") will turn up all the blanks (empty). But please note... ... this is only for crazy people.

And make use of these two power-searching tips...
 
Multi-Field Search    A powerful feature! Enter text and/or numeric Search requests in more than one field (search box). Trigger your search. MI! finds those keywords that match all your entries. This allows you to tailor very precise searches.

Develop your skills in "multi-field" search. Specifying certain criteria that must be met in two or more fields at the same time yields highly targeted, well thought-out keywords.

Some people find multi-field search a bit tricky. The key point is to understand and talk your way through what each search yields.

Search-and-Sort    Enter text and/or numeric Search request(s). Click on a column heading link, instead of on the Search button, to search as usual and immediately sort by the column ("most favorable" goes to top). This saves a step and helps you crystallize your thinking.

Summary    Click on the Search button to find all keywords that match your specified text and/or numeric request(s) in the respective field(s). Click Sort to trigger the Search and then sort by that column. Choose a new Seed to search for the criteria that match keywords generated by that seed.

 
4) Sorting is also very useful. You can sort after a search or sort to trigger a search. Either way, you sort by clicking on the heading link for each column...

For example, if you are searching (in Content-Building) for keywords with a visitor count of less than 5 ("<5" in the "# Visitors" search box) and if you click on the Keyworth heading link ("KW"), you receive all keywords that are generating low amounts of traffic, already sorted by Keyworth (best ones on top).

A juicy place to start!

Try it now, just to see. Then c'mon back here.

...

Back already? Are you sure you tried it?

Experiment with sorting by the various columns in each module. Information emerges from the data.

 
5) Your "Seed-Search-And-Sort" is saved from module to module.

You will notice a red message about "Seed-Search-And-Sort" above each table of Monetize It! (and Brainstorm It!'s MKL)...

What is "Seed-Search-And-Sort"? It's your last search, for whatever Brainstorm Seed Word you had last selected, as well as however you last sorted the last list you were in.

When you move around Monetize It!'s Content-Building and PPC-Buying modules, and even back and forth between Brainstorm It!'s MKL, your latest "Seed-Search-And-Sort" is retained (even if the search criteria/fields aren't available in the next module).

This allows you to gather more information about your current set of keywords, effortlessly, without requiring repeated searches or exporting. As you move from module to module, if you've forgotten how you last searched or sorted for which Seed Word, just check that red message!

Your last "Seed-Search-And-Sort" is held until the next time you trigger either a new seed, search or sort. For example...

a) You click the Search button. To get a complete listing of all keywords, simply empty all the boxes, select "All" as your Seed Word and click Search without entering any new criteria. Or...

b) You click a Sort link. Every column heading with a link can be sorted by that column, with the most favorable (ex., high visitor count) sorted to the top.

c) You choose a different Seed Word. This brings back keywords generated when you brainstormed on that word.

Example Let's say you want to search for keywords that contain the word "caribbean" that were generated by the Brainstorm Seed Word "anguilla." And you only want the ones with a Keyworth of greater than 50. It would look like this after you choose "anguilla" in the Seed Word drop-down (thereby triggering the search to start)...

There is an important exception to Seed-Search-Sort retention. MI!'s Ad-Selling module does not retain the current Seed-Search-Sort. This is because the Ad-Selling table is page-driven... not keyword-driven.

 
6) Exporting is present on the PPC-Buying module only.

If you check "Export Keywords Only", the export only yields the keywords. You do this as a step in building a PPC-buying campaign (more on this later).

If you do not check "Export Keywords Only", the export data includes all non-calculated columns (i.e., all the raw data) from all three displays. You do this if you are a spreadsheet or database wizard and like playing with data.

Exporting works the same as in the MKL when you want to Export All or Export Current. But if you want to Export Checked to build a keyword list for a PPC advertising campaign, stick to one column... either Google OR Yahoo!.

You build lists for campaigns. MI! is so precise that the same campaign will vary from Google to Yahoo!. So if you plan to Export Checked, MI! will only let you check the boxes in either the Google or the Yahoo! column, not both.

 
7) Pagination and Navigation are similar, too.

Choose 50-100-250 keywords to display per page. If you have high-speed access, choose the higher range. Dialup access should choose the lower range.

What's Different Between the MKL and MI!?

Monetize It! is not for brainstorming. It's for working with what you have to build strong monetization lists. So Monetize It! does not feature...

• the ability to add keywords one-by-one or
  
  
• the ability to "Get Data" one-by-one or
  
  
• the ability to delete keywords.

So... What's New?

The decks have been cleared to make way for monetization. And that brings up some key points... what's new in Monetize It!?

 
1) Google AdWords and Yahoo! Search Marketing Data -- This PPC data is new. But what's important is the way it pulls this data together with other pre-existing information. This is where all the data starts to come together and make sense (and dollars, too!). That is the core of Monetize It!.

MI! pulls pre-existing data, such as the ranking results at the Search Engines. It derives this data from the SE HQ, but read the help in each display carefully, because the SEHQR has a different meaning in each display, specific to its purpose.

It also provides the number of pages you have created for each keyword, the # of visitors that each keyword generates (even if you've not created a page for it!), and so forth.

MI! also provides the Cost Per Click of each keyword (CPC) and the Predicted Click Demand per Month ("PCDM"), which is the number of clicks that Google or Yahoo! predicts for that keyword, at that bid level, per month.

This data is included in the calculation of Keyworth, combined in Ad-Selling, and provided "raw" in PPC-Buying, helping you attain specific goals in each MI! module.

Cost-Per-Click Cost Per Click is the price Yahoo! or Google charges an advertiser when a surfer clicks on an ad. Here is what Monetize It!'s report of CPC means... 1) Google CPC -- the Google value is the CPC required in order for an advertiser to "win" the top advertising position 85% of the time. When Google gives a range, rather than an individual number, the MI! Import process takes an average of the range. 2) Yahoo! CPC -- the Yahoo! value is a penny more than the second-place bid (or $0.10 if there is only one bid, since that is what that bid is). Since Google and Yahoo! report differently, MI! uses the above to provide the closet apples-to-apples approximation.

MI! groups all this data into three modules, which provide you with the Seed-Search-Sort tools you need to analyze it for the right answers.

 
2) Keyworth -- A complicated, proprietary calculation that figures the hard, financial worth of each keyword. I suggest you skip the explanation...

For The Curious Only You can skip the information here, but if you would like to know how Keyworth is calculated... i) Keyworth is a hyphen ("-") for a keyword if you are missing any one of the following four...          • Google Supply, or          • Both Yahoo! and WT Demand, or          • Both Yahoo! and Google CPC, or          • Both Yahoo! and Google PCDM. ii) If you have ALL of the above data, Keyworth is KW = Avg(demand) / Supply * Avg(CPC) * Avg (PCDM)1/2 * 1000 OR (in English)... The Average ("Avg") of the Demand, divided by the Supply, times the Average of the CPCs, times the SQUARE ROOT OF the average of both PCDMs, times 1000. iii) If you are missing one value from any of the above pairs of data (Demand, CPC, PCDMs), we use the remaining value to perform the calculation.

Remember, I did suggest that you skip it! However, you will cover Keyworth further in Content-Building.

 
3) Reliability

Keywords that are yellow-highlighted offer more reliable results. Why are they more reliable? Because they have all the necessary data, and the data is at "reasonable" levels.

You want details? OK, here are the requirements for a keyword to be yellow-highlighted... For the Content-Building and PPC-Buying modules... i) Google Supply is greater than 5. When Supply is 0 or very low, the Profitability numbers can be insanely high. ii) Both Yahoo! and Wordtracker Demand are greater than 10. Having both values allows us to take an average. iii) Ratio of the two Demands is not greater than 5-fold. If Yahoo! Demand is more than 5-fold higher than Wordtracker (or vice-versa), it calls reliability into question. For the Ad-Selling module... i) CPC and PCDM are present for both Google and Yahoo!. ii) The # Visitors is 10 or more for either Google OR Yahoo!.

There is still great value in the "white" keywords. Do not consider them to be "unreliable." Just "less."

And you still have to perform intelligent searches and sorts, and use your human judgment for all keywords... even the reliable ones.

Yellow-highlighting is just a way to show that you have all the data necessary, so you can consider them to be somewhat more reliable.

You may find it useful to sort the more reliable words to the top, or not. Click the On Top or Mixed radio button accordingly.

 
4) The ability to "Get Data" all-at-once.

One of the terrific "side benefits" of using Monetize It! is that, when you import data from Yahoo! Search Marketing, any keywords that showed "Get Data" in your MKL now have their Yahoo! Demand data available and it's all totally up-to-date.

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