• large icon (above the QUICK JUMP menu at the top of the Ad-Selling module)


• Table Of Contents (above), for navigation within all of Monetize It!'s help


• small icon in various spots -- ex., click on the beside Google to learn more about the 3 Google sub-headings (# Visitors, CPC*PCDM, and SEHQR), like this...

If you click on the blue-linked headings, you sort the column by each, same as in Content-Building.

Use Ad-Selling's Search and Sort functions to find your best "Ad opportunities." These are high-profit Keyword-Focused Content Pages where you should place Ads ("sell high"). High-profit is based upon a combination of a high number of visitors to pages with keywords that have high CPC*PCDM (Cost Per Click multiplied by Predicted Click Demand per Month) values.

And Ad-Selling goes beyond that. It helps you choose between placing a Google or Yahoo! Ad, and even tells you which pages would be best left "Ad-free."

All in all, it's everything you need to maximize Ad income.

Pre-Requisite Knowledge Google AdSense The rest of this discussion assumes you're familiar with Google AdSense. If not, please read this site... http://adsense.sitesell.com Especially... http://adsense.sitesell.com/adsense7.html Apply for AdSense at... https://www.google.com/adsense/ AdSense Support/FAQ is at... https://www.google.com/support/adsense/ To help or be helped, see the "Using AdSense & Alternatives" Forum... http://forums.sitesell.com/viewforum.php?f=24

 
Ad-Selling Quick Tour

This section tours you quickly through the heading of each column of the Ad-Selling module. (The six headings are in the screenshot above.)

Moving From Potential To Maximizing Results Demand, Supply and Profitability are NOT listed here. Why not? Because Profitability is about how many people are searching for a keyword (Demand) vs. how many Web pages contain that keyword (Supply). Profitability is a rough reflection about the winnability and profit potential if you win the engine wars. It is most useful for the big picture during the early days before you choose your Site Concept and domain name. That's when other factors like passion and knowledge, all weighed with a wider scale against other possible Site Concepts, come into play. MI!'s Ad-Selling, however, is about the nitty-gritty of maximizing Ad income. At this point, your results (# Visitors and SEHQR) and hard SE CPC and PCDM data are more useful than the potential of Profitability (Demand/Supply).

 

Page URL    This column lists all of the pages of your Web site. Well, not all of them, just the ones that are "advertisable" (the same ones in your Sitemaps XML file).

Unlike Content-Building and PPC-Buying, the existing pages of your site drive this module, not the keywords of your Master Keyword List (MKL). Every page that is eligible for advertising placement is listed here.

Each Page URL is a link. Click to open a new window which displays that particular page of your site. Use it to see if you have placed Ads on it already and if it can be done better. You can also use this to quickly check who is advertising on each page.

Each keyword (in the Keyword column) is the Specific Keyword of the associated page in its row. The Page URL column shows the file-name part of the URL of the page (the part after "YOUR-DOMAIN.COM").

What is the goal of Ad-Selling? Simple. Identify which pages should feature which Ads, and which should not. It's all about finding the most profitable pages -- Ad-Selling revolves around your pages.

What does a blue row mean?    If a Specific Keyword of a page is not in your MKL, it shows up as a blue row. Naturally, such a page has no data from Google AdWords CPC or PCDM data. To complete the missing data, add the blue keywords to your MKL and then complete the data-gathering in the usual ways.

Sort this column by clicking on the Page URL heading link. It sorts your site's pages alphabetically by the file name of the URL.

IMPORTANT REMINDER "Why don't I see all my keywords on this module?" The Ad-Selling table is page-driven, not keyword-driven. It shows all of your site's Web pages, not all of your keywords. That's because the goal of Ad-Selling is to optimize Ad placement on your Web pages. It is also the reason that the red status message that appears just above the keywords does not carry over your "Seed-Search-And-Sort" selections from previous MI! displays or MKL. Nor will it carry them over when you leave here.

 

Keyword    This column shows you the Specific Keyword of the Web page in each row. Remember, the listings in the Ad-Selling table are driven by your web pages (and not by the keyword as for the other MI! tables) because the goal is to sell Ads on Web pages.

One last time, and then I promise...
... I won't say it again. Here it is...

Your goal is to identify which pages should feature which Ads. So this screen is PAGE-driven. For example, there is no Brainstorm Seed Word drop-down since this module is not keyword-driven. Think "PAGE."

Which Pages? Ad-Selling lists all your pages, except... 1) pages for which advertising is not possible (ex., your e-zine back-issue pages, traffic cop page) and... 2) any page that has a "META no index" or "META refresh" tag. If you do not know what that is, this is not of relevance to you. Basically, if it's in the Sitemaps XML file, it should be in the Ad-Selling module.

In fact, a keyword here might not even be in your MKL. This happens if you build a page using a Specific Keyword that is not from your MKL.

If the Specific Keyword for a page is not in the MKL, this row will be blue. The corresponding area in the Google and Yahoo! CPC*PCDM columns will be empty (since that keyword was not available in the export from your MKL to get that data).

In blue rows, Ad Placement decisions are based solely on visitor count and/or SEHQR. To get CPC and PCDM data for a keyword that is not in your MKL, first enter it into the MKL and then get Demand, Supply, Google and Yahoo! data, in the usual manner. Then return here.

Sort this column by clicking on the Keyword heading link. It sorts your site's pages alphabetically-by-keyword.

 
The Google And Yahoo! Sections

The Google and Yahoo! sections form the crux of this page. Each section has three columns showing three vital pieces of information...

i) # Visitors    This column provides the number of visitors who have found each page for all keywords (not just the Specific Keyword), by using that engine, excluding image search (text searches monetize better).

Each number (greater than zero) in this column is a link. Click on the link to open a new browser window (right), showing you a Web page that delivers the Keyword Searches Report for that page, for that engine.

Use this to see engine breakdowns including image search results (if any). Scroll past the engine breakdown to see the keyword breakdown, exactly how each page is found!

TIP Update the "# Visitors" and its Keyword Searches Report by clicking on the Update It! button at the Keyword Searches Report in the SE HQ.

Sort this column by clicking on the # Visitors heading link. What sorts to the top? Answer... pages that have been found the most often by that engine.

ii) CPC*PCDM   This column displays the product of CPC multiplied by PCDM, in USD (US$). This is a reflection of how much each engine expects to pay out, total, for each word (based upon the simple multiplication of Cost Per Click times the predicted total number of clicks).

CPC*PCDM = The Size Of The Pie Cost Per Click (CPC) is how much an advertiser pays Google or Yahoo! when a surfer clicks on an Ad. Predicted Click Demand per Month (PCDM) is the number of clicks that Google or Yahoo! predicts for that keyword, at that bid level, per month. Multiply the two and you get the approximate revenue that Google and Yahoo! expect to make for that keyword. Think of each CPC*PCDM as a "Keyword $ Pie" to be shared among those selling Ads. The bigger the pie, the better! The CPC is the size of each piece and the "# Visitors" is how many pieces you can expect to get. You split this pie with other publishers selling content about this keyword. So... The # of visitors is important -- they are the folks doing the clicking. The more visitors for a given keyword, the more pieces you get. You want as much of this pie ("# Visitors") as possible. And naturally, you prefer a pie that offers big pieces ("CPC" in MI! is actually higher than the average CPC but that's OK because you are comparing apples to apples, which makes this an apple pie). And, of course, you won't turn down the other pies (especially because they are calorie-free).

Any single CPC*PCDM works in a vacuum and is of little importance. To weigh and make decisions, scan across all keywords. The relative values provide an indication of where to focus your Ad-selling efforts.

Sort the CPC*PCDM column by clicking on the CPC*PCDM heading link. It sorts the pages with Specific Keywords that have the highest CPC*PCDM values to the top.

iii) SEHQR    This column gives the Keyword Ranking of each Web page for its Specific Keyword at each engine. If a number (1-30) appears in bold, it means that page ranks for that keyword, at that engine. Why is that important?

A bold SEHQR means that page is a direct landing page for that keyword from that engine. That, in turn, influences which Ad you put on that page.

The Power Of The Search Engine Landing Page Most visitors only visit one page at most sites. SBI! sites are different, though. If you have an excellent site that provides great content, they will visit more deeply. But no matter how great your site may be, the landing page is always your first and therefore best chance to "get the click" on an Ad. So pay special attention to the visitor counts for each landing page, what its keyword is and what it pays out.

If you see a number from 1-30 that is not bold, you do not actually rank for this page for its Specific Keyword, but at least one of your other pages does (usually your home page, sometimes a TIER 2).

Click here to review what bold means, and the special ways to search SEHQR, and then return here.

Sort this column by clicking on the SEHQR heading link. Bolds sort above plains, which sort above >30, which sorts above "-" (not indexed).

 
Monetization Notepad    This column contains the same Monetization Notepad from your Master Keyword List. If you have entered notes for a keyword previously, you will see that the little white Notepad icon is already...

... yellow with writing on it. Click on it to open a new browser window. This show all your notes/ideas for that keyword.

You can also add Ad-Selling ideas for a particular Web page. Or enter other monetization opportunities generated by your research. Enter them right away so you do not forget them. Simply enter your new Monetization/Ad-Selling ideas in the usual way, then click the Save Ideas button.

If the Notepad was previously empty, the yellow-writing icon appears the next time you visit this page. And the next time you click on the Notepad button, it shows all your notes/ideas for that keyword.

You will see a "-" instead of a Notepad for any Web page with a specific keyword that is NOT in the MKL.

Sort this column by clicking on the Monetize heading link. What sorts to the top? Pages that have notes in the Monetiztion Notepad. This pulls together all of the pages for which you have entered Ad-selling and other monetization ideas and plans! A great "to do" list!

 
Ad Placement    This column (far right) is the "bottom line." It suggests which pages should get Ads from Google or Yahoo! on the basis of the # Visitors, the CPC*PCDM and the SEHQR. It places either a or or , or a dash ("-") to indicate either...

1) -- put one or more Google Ads on this page (see adsense.sitesell.com).

2) -- put one or more Yahoo! Ad units on this page (see forum thread -- help and be helped).

3) -- do not advertise on this page. Ad-free pages are a nice visual break for visitors and don't cost you much.

4) "-" -- key data is missing.

My Dirty Little Secret I have a secret I must now reveal... ... I don't actually "think" about these recommendations. They are merely based upon numerical calculations that factor in the following... the traffic that each engine drives to that page the CPC*PCDM of each keyword for each engine which engines find each keyword and how highly ranked it is, and that Google tends to drive more traffic when both engines rank the same word about equally well. So take the or as general guidance, not gospel. As usual, human judgment rules. But good news! Here's one rule that requires no thought... Never mix Ads from more than one ad provider on the same page (i.e., do not include Google and Yahoo! Ads on the same page). It violates both Google's and Yahoo!'s agreements.

Search this column by typing a "G" to find recommendations, a "Y" to find . Enter 0 (zero) to find the "no advertising" recommendations and a dash ("-") to find "no recommendation due to key data missing."

Sort this column by clicking on the Ad heading link. This sorts pages that have a recommendation of to the top, followed by , and then and finally "-".

And That's It!

End of the Quick Tour! Ready to go?

Give the rest of this page a quick read so you'll know where we're going. Then go to the Ad-Selling module and "do" it all thoroughly while re-reading this page. You'll emerge with a solid understanding of how to squeeze the most out of this powerful module.

Start With "The Pie Scan"

In Content-Selling, we started by "going wide" to get the lay of the land through a "Keyworth Scan." We'll start with a scan here, too, although slightly more targeted.

For most sites (when you consider all keywords), Google generally earns you more Ad dollars than Yahoo! (on average, they pay a higher CPC and send more traffic). So let's use Google as our example.

Are you a "math head"? This might interest you. Add your own bell curve if you like, comparing Google vs. Yahoo! CPCs... http://forums.sitesell.com/viewtopic.php?p=104260#104260

Do a search for pages that have received more than 10 visitors from Google and that pay a CPC*PCDM pie worth more than $10, sorting the results by "# Visitors" at the same time, like this...

This fairly wide search finds all pages with a reasonable visitor count and with a Specific Keyword that has a fair-or-better CPC*PCDM. Sorting it by # Visitors finds you the pages that get the most pieces (the # Visitors) of each pie, whatever size it is. To continue the above example...

Scroll (slowly) down the list, looking for pages with high-visitor counts and higher than average CPC*PCDM. Click on each page and examine your Ad placements.

Verify that you have optimized your Google AdSense Ads for quantity, type and location on all of the best of these pages. If not, do it now.

Seriously... This is not theory. Anguilla-beaches.com doubled its Google income from $1,000/month to $2,000/month by using the techniques you'll find through the Help & Strategies outlined in MI!. Actually, the owner did better than that -- she had already made changes based on conclusions during early beta-testing of MI!.

All done?

Great! Now take this same page and sort it by CPC*PCDM. This shows you the pages that have the "biggest pies." Scan down this column, cross-checking for better than average visitor counts (i.e., you get more pieces of those big pies).

Optimize your advertising on these pages, too.

Every Site Is Different

The "10-10" (i.e., received more than 10 visitors from Google and pays a pie worth more than $10) in the "10-10 Search and Sort" was arbitrary, just to get you started with a wide search. Every site is different. If "10-10" turns up very few pages, try "5-5." We all have to start somewhere.

Or if you have a huge site, tons of pages (Specific Keywords) and visitors, you might set your "Scan Search" to be more selective, to cherry-pick a smaller number of higher-yield pages at first. Enter higher numbers for "# Visitors" and "CPC*PCDM."

So let's adjust this to the "50-50 Search-and-Sort." This will help you find pages that offer more (and bigger) pieces of a bigger pie than the "10-10" you just did...

See above? Anguilla-beaches.com is searching for all pages with a Specific Keyword that has attracted more than 50 visitors from Google and that have CPC*PCDM values of more than 50. Clicking on the # Visitors link (activated red as you see above) sorts the results by visitors, saving a step. Here are the results, sorted by # Visitors...

Study this page and optimize these juicy pages.

Once you've cherry picked (whether that's 5-5 or 50-50 for you), go super-wide. Remove all search criteria and click on the CPC*PCDM heading to sort all pages by CPC*PCDM...


See the red values in the "# Visitors" column? I've made them red to show you "what's new.".

I call this "My Million Dollar Pie Page."

Once again (as you did above) scan down the columns, and think about about how you can best optimize the quantity, types, and locations of Ads. Here's what to watch for...

i) the pages that you've seen on "Sorted by # Visitors" page (red visitor counts do not actually appear -- this is just for easy demonstration here) -- there is nothing to do.

ii) new pages/keywords not seen on "Sorted by # Visitors" page (ex., anguilla-villas.html) -- optimize...

iii) "new pages" but with the same keywords as a page previously seen (ex., "caribbean real estate). Add Monetization notes to place some Google Ads on these pages, as the anguilla-beaches.com owner has done... ()

iv) same as iii), but since most of the visitors for this keyword ("anguilla") go to index.html, and since the traffic is low to these pages with that Specific Keyword, I leave Ads to your discretion. If the traffic is below 10, you will see a recommendation. In this example, with low traffic and a dominating index.html page, these pages are low-priority for advertising.

They are, however, useful supports for your index.html page. TIER 3s with "anguilla" as their Specific Keyword filter up to the TIER 2s which ultimately feed into the index.html page. Google sees all. So don't think those pages are worthless. Quite the opposite... The body of knowledge with its high-value content that you are creating is invaluable!

Continue scanning down the list, optimizing the high-priority pages ASAP, and making notes "to do" the others later (it's easy to sort by Notepads, quickly assembling your "to do" list).

Getting The Most Out Of Ad-Selling

OK, now that you're familiar with the Ad-Selling module, you're ready for a more advanced high-yield strategy...

Compare Theory To Reality

Compare your Ad-Selling module reports to a very special AdSense Report. The screenshot (below) is from anguilla-beaches.com's daily AdSense report on the same day as the "50-50 Search-and-Sort" was done (just to keep apples to apples)...

To create this report, go to Google AdSense's Advanced Reports and... choose date range show data by "Page" ask to show "Channel data" click on the "All" link, and last choose to group by "Channel." ...and then click on the Display Report button. Once there, click to sort by Earnings. And that's it. NOTE: If your traffic is lower, set the date range at Google to a week or a month. The larger numbers will give you information that is more statistically significant.

As you compare Ad-Selling to AdSense, side by side in two browser windows, you quickly realize you're comparing what Monetize It! says you should be earning (the "theory") vs. Google's report of your actual earnings for each page (the "reality").

You're all set to begin your comparison. Sort Ad-Selling first by # Visitors and then by CPC*PCDM. When you compare the Google report to Ad-Selling sorted by # Visitors, Google is telling you how well you're monetizing those visitors. When you sort by CPC*PCDM, Google is showing you how much of that page's potential you're getting.

Both views are equally valuable.

The anguilla-beaches.com owner uses channels to set up one channel per page. She names each channel after the file name (ex., "anguilla-hotels-resorts" is "anguilla-hotels-resorts.html"). She could just use URL channels, but there are soft advantages to doing it this way. Your choice! More info on this at... http://adsense.sitesell.com/adsense3.html#CHANNELS http://adsense.sitesell.com/adsense7.html#LOCATION

Here are the types of conclusions that you should glean from the 50-50 Search and Sort, together with the AdSense Report...

1) It's All Good... Ads Are Optimized! Just Cash The Checks!

The home page, with its "Site Concept Keyword" of "anguilla" is a big money page. It ranks at bold 8 and bold 6 (which means that IT ranks) at Google and Yahoo!, respectively. And it delivers good traffic... 2445 and 489 visitors, respectively.

If you were to check the CPC value of the home page's Specific Keyword, "anguilla," separately (do that in PPC-Buying), you'd see it's less valuable than the CPC of some of the more specific and directly-commercial keywords (ex., "anguilla hotels"). But... On Ad-Selling, it's the total pie (CPC*PCDM) that counts, including how may pieces of that pie you get ("# Visitors"). TIP: Open a new browser window by right-clicking on the Site Central link (top right of page). Then go to PPC-Buying. Keep that page handy for rapid cross-referencing. But only use one main operational page (Ad-Selling now), the other(s) (ex., PPC-Buying) being for reference purposes only.

All in all, it's no surprise that Ad-Selling MI! ranks this home page so highly. Let's compare that with the Google channel report.

Yes, the Google report says the same (index page earning one of the highest amounts), which means that she's monetizing the home page well. It's a good idea to check the page on your site anyway by clicking on its Page URL link, to see if you can improve. But you're likely doing it right.

Ditto for when you compare the "anguilla-hotels-resorts.html" Web page potential vs. the reality of what Google is paying for the "anguilla-hotels-resorts" channel.

2) It's Almost All Good... The "Sub-Optimal"

Ditto for "Caribbean real estate"? Yes and no.

Both reports list "caribbean-real-estate" towards the top, but note that the SEHQR is only 22. You could create more content, cross-link and structure this better (remember, it must add value to your human visitors). That would get "Caribbean real estate" into the Top 10... maybe even some of the others that you see in the CPC*PCDM-sorted Ad-Selling page.

And when you do that... traffic for this highly popular word will soar. So will income. It is definitely worth the effort to build up this part of your site.

3) Delve Deeper

The more you look, the more you'll see. For example, see "caribbean vacation" and "caribbeean real estate." When you see a lowish visitor count and a high CPC*PCDM, click on the # Visitors link to see how those pages are being found now. Check PPC-buying for the exact CPC value (high for both these words, over $3).

What does that mean? What should you do?

Turn each of these pages into TIER 2 pages on your site. People want information on this. Develop excellent TIER 3 sites which link from them.

The Usual Caveat    As always, first and foremost, you create superb information for your human visitors. So only do this if this fits your site, both structurally and thematically.

So Who Gets Your Business? It All Depends...
Who Is Paying You Most? Who Is Sending You the Most Visitors?

At the end of the day, no matter how simple or involved your strategies are for determining your best pages for Ads, it boils down to a choice...

Google or Yahoo! (in beta) or Microsoft (ContentAds coming)?

Easy! Just check the Ad Placement column, right? Right?

Well, yes and no. First, review info about the Ad Placement column.

While there, be sure you've followed the links, especially for optimizing AdSense dollars. You will literally triple or quadruple your AdSense returns by following these best practices.

And good news! The income-maximizing strategies are basically the same for Yahoo! (and for Microsoft's ContentAds when it launches). It all quickly becomes second nature (upon which, of course, you should always test new ideas/approaches). No need to discuss that further here.

Instead, this section covers... Google or Yahoo!, from the "human judgment" point of view. Use this discussion to color the "calculated recommendations" you see in the Ad Placement column.

Online advertising is a multi-billion dollar business. But Yahoo!'s beta and ContentAds' future launch mean that the industry of contextual advertising on Web sites by Search Engines is an emerging one.

And Google AdSense has a two-and-a-half year lead. And the smarts.

All things being equal...

1) Google sends more traffic. They are the world's dominant Search Engine. The other three major engines with proprietary search technology (Yahoo!, Windows Live, Ask) do not add up to Google's search volume.

2) Google pays more per word, on average. We invite "SBI! geeks" to submit their own bell curves for this thread which tracks the difference so that we can all follow this trend.

3) Competition is going up. The more "serious players" who compete with Google to buy our Ad space, the better. Encourage that. Think about supporting Yahoo! or Microsoft's ContentAds if the Ad Placement recommendation suggests it (especially if you are not indexed or rank >30 for that page at Google). By doing so, you are promoting competition for your Ad space.

4) Consider the potential conflict between Church and State. In theory, Google's search results (the "church") are not supposed to be affected by whether you put a Google AdSense Ad or a Yahoo! Publisher Ad on it (the "state"). In theory.

And it seems to be true. Our recent data seems to support the independence of church and state, but it's too complex to be sure. So consider this...

If you were Google and you were sending tons of traffic to a Web page, and if that Web page had Yahoo! Ads (making money for Yahoo! from Google results!)... how long might it take before you finally decide to give a negative point in the ranking algorithm for that?

Consider this "conflict" when choosing Google vs. Yahoo!, especially for your high-volume pages. Why take chances?

5) Final advice... track, measure and compare. Yahoo!'s targeting of keywords is still not as sharp as Google's. However, they are paying higher amounts during their early days. Things fluctuate all the time. So the best piece of advice is to measure results. Check the quality of the Ads on your site. Track how much each engine is paying. Experiment.

Choose the engine that pays you the most and treats you the best.

Let's Go For The Gold!

Ready to zoom into more excellent "Ad opportunities"? Once you understand the Ad-Selling columns and you've reached this far in the Ad-Selling help, there remains only one point to emphasize, the power of multi-field search-and-sort.

Two good examples should suffice to set your imagination free. As you discover great new search-and-sort, high-yield techniques for Ad-Selling, please share at the Monetize It! forum. Here we go...

Example #1: "The Yahoo! Ad Finder (Without Bugging Google) Search"

The goal is to find keywords which rank well at Yahoo! but not at Google, sorting them by Yahoo! CPC*PCDM. This finds your best Yahoo! advertising opportunities, without risk of hurting any keywords that rank well at Google! See the power of multi-field "S&S"? Let's do it...

Enter ">30" into Google SEHQR (don't rank well) and "<31" into Yahoo! SEHQR (DO rank well), and then click on the Yahoo! CPC*PCDM heading link (most valuable payoffs to the top), like this...

Here's what that search found (note that the results are already sorted by Yahoo! CPC*PCDM, since the search was triggered by clicking on that heading above)...

Let's look at some of the keywords in the example above... The "anguilla-real-estate-journal.html" page ranks at 8 for the keyword "Anguilla real estate" at Yahoo!. It ranks at 3 at Google (plain 3, meaning that some other page ranks at bold 3 for Google).

Google actually drives more traffic to this page, even though it does not rank as well for the Specific Keyword for this page (click on the # Visitors link to find out why). Since Yahoo! does not drive much traffic to this page, stick with the Ad Placement's recommendation of .

Let's look at the next page... "anguilla-restaurants-le-bar.html." This page does not get much direct traffic from either engine. However, it has a Top 10 from Yahoo! and Google only delivers 9 visitors directly (again despite a poor SEHQR for this page, and some other page actually snagging the "bold" ranking). So what to do?

Remember that these are mere calculations -- so feel free to "adjust" with your human judgment. In this case, since Google only delivers 9 visitors, it may indeed be worth putting a Yahoo! Ad on this page, as it suggests.

Try this search on your own site. You may find some excellent words that score well at Yahoo!, not well at Google, and that pay well. This is a great search for "no-risk" Yahoo! advertising.

And, before you move on to a new search, sort by each column and see what else jumps out at you... # Google Visitors and Yahoo! SEHQR might be useful sorts. Click on each heading and see. Each sort may yield new and profitable insights.

The Monetization Notepad from your Master Keyword List is also available here. Write down Ad-Selling ideas or Monetization ideas in general for a particular Web page as they hit you.

Example #2: "The Search For Spill Dollars"

Here's a search with a slight twist...

Instead of "<31," you could search for "-". This indicates that you created at least one page for that keyword but the page(s) has not been indexed yet.

There is still a good chance that visitors may land at this page while exploring your site and then click on a Google Ad. How? By spilling to them after they land on your bold-ranked pages (your "engine landing pages").

This is especially useful for pages with high CPC-value Specific Keywords. These high-$ pages can be hard to "win" at the engines, especially while your site is young.

But if you write top-notch Content, visitors will explore your site. So other pages will be visited, too. That is yet another reason to write superb, captivating Content.

Anguilla-Beaches.com earned good "spill dollar income" for her "offshore" pages through these indirect explorations. She still does, but now she also gets found for her Specific Keyword for one of those pages. And since it's more related to the other "offshore" page, guess what that means to her "Spill Dollars?"

Yes, more dollars spilling where they ought to... to the site's owner!

So watch for high-value pages that may not be ranked or indexed. When visitors explore and find their way to those pages, they might click on an Ad. So make sure you place Ads on all pages with high CPC*PCDM pages, even if they do not yet rank highly and pull their own direct traffic from the engines.

Of course, visitors only explore for one reason...

Great content.

Bottom line?

It all boils down to this...

• Put Ads on pages with high traffic.
  
  
• Put Ads on pages with keywords that offer high CPC*PCDM.
  
  
• Focus on pages with bold SEHQRs. These are engine landing pages, your best bets for getting the click.
  
  
• Choose between Google and Yahoo! wisely, maximizing income, avoiding conflict, and giving Yahoo! (and ContentAds when they launch) a chance on carefully selected keywords.
  
  
• Don't plaster Ads on every page. Spare the cheapies (low visitor counts and low CPC*PCDM) and let your site breathe a little.

Review this Web page about getting the most out of Google AdSense every now and then... http://adsense.sitesell.com/adsense7.html

Once you get the hang of searching and sorting, there is no limit to how sophisticated you can get, if you enjoy pushing these things "to the max." Or...

K-I-S-S because, like anything else, you'll find that simple approaches yield 80% of the benefit with 20% of the work.

Either way, please share your best ideas and discoveries, or ask for help, at the Monetize It! Forum...

http://forums.sitesell.com/viewforum.php?f=84