1) Note the Value Demand of each keyword in your Master Keyword List (MKL). Value Demand tells you how often people search for each keyword, combined with its "monetization potential." For example, "anguilla beaches" and "anguilla hotels" may be searched equally at the engines, but "anguilla hotels" will have a higher Value Demand because it is a more commercial (i.e., "monetizable") word.
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Through a special arrangement with Wordtracker, SBI! provides the full Wordtracker database. A year's subscription to Wordtracker costs as much as the entire set of Site Build It! tools. Only BI! provides the full (not the free, chopped-down, promotional) Wordtracker without needing to pay expensive annual or monthly fees. It's pay-as-you-go, starting with 25 free credits, followed by packages that amount to as little as a dime per credit after that. Brainstormer uses the Wordtracker data, but Value Demand is better than all other keyword tools, which merely give you "search demand." Value Demand is derived from a complicated algorithm that not only includes how often a keyword is searched but how "commercial" or "monetizable" that keyword is, too.

2) Note the Real Supply for the keywords in your MKL. This provides you with an accurate reflection of how stiff the competition is for each keyword.

Real Supply weights the appearance of keywords in the Title, Meta Tags, Headlines, Body, etc. All other keyword tools (even the most expensive ones) report the number of pages that Google (or other Search Engines) reports for a search for each keyword. But these numbers have grown too large, and fluctuate so much that they are like a blunt cleaver compared to SBI!'s Real Supply.
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3) Note the Profitability of each keyword. "Value Demand" divided by "Real Supply" (times 1000) equals the "Profitability" that you see for each keyword in your MKL. This gives you a rough indication of the profit potential for each keyword.

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When you have completed your proven "best practices" brainstorming process, you will have all the keywords and data you need to move to the Master Keyword List...

PART II) Master Keyword List    This is the analytical, left brain part of BI!. It is where you search, manipulate, analyze and delete the keywords generated and researched by Brainstormer.

Each time you use Brainstormer, you end up at your updated Master Keyword List.

New data (i.e., from the Brainstorm that was just done) shows up in blue, like this.

You can work with the entire MKL, or you can work with parts of it by selecting the keywords that were generated by "Seed Words" while using Brainstormer, or by performing searches according to many different criteria. Sorting the list according to Profitability, Value Demand, or Real Supply is also useful.

As you examine your MKL, you check (in each keyword's check box) words that...

• are not relevant, or
• do not have enough Value Demand, or
• have too much Real Supply, or
• do not fit with the plan for your site.

      i) Enter ideas about Content or Monetization for any keyword, into your Notepad for each keyword.

      ii) Get Site Info for your best words. This provides a lot of useful data, especially competitive analysis, about each keyword.

The Most Important Advice For Using BI!?

Take your time. You will soon know your list of keywords like the back of your hand. You will have loads of great ideas for your site, its content, and its structure. And you can come back anytime and build upon it.

Together, Brainstormer and your Master Keyword List help you...

• identify the best Site Concept ("theme") for you
• brainstorm the concept to find related topics ("Specific Keywords")
• determine the Value Demand, Real Supply, and Profitability of those topics
• investigate and plan your monetization mix
• develop a preliminary, 3-tier site Content Blueprint
• refine/optimize your final Site Concept
• find your perfect domain name (which you register on DAY 5).