Help & Strategies
Brainstormer
close window
Help and be helped at
the Brainstorm It! forum
The Video Action Guide
Print
|
Help & Strategies |
close window |
|
Brainstorm It! - The Big Picture The Joy of Brainstorming In the "real" world, brainstorming can be an intensive, draining process. And that's the easy part! The research that follows is tedious. And finally, storing and analyzing all of the data makes brainstorming & researching look like child's play. SBI!'s Brainstormer makes the whole process a joy. Keyword brainstorming generates keywords based upon a "seed." You enter a "Brainstorm Seed Word" and Brainstormer delivers you keywords. These keywords will become topics ("Keyword-Focused Content Pages") in your Web site.
Brainstormer is the best keyword brainstorming and researching tool in the world. Click-click... It's that easy. Just follow the 2 STEPS... STEP 1 Select a Brainstormer Function STEP 2 Select a Brainstormer Resource
This help page explains Brainstormer's Functions and Resources...
I) Vertical Brainstorming
II) Lateral Brainstorming
Each of the 2 Functions (Vertical and Lateral Brainstorming) has 2 or more Resources (AKA "queries"). You don't need to use all the queries to do your first full brainstorm on your Site Concept keyword. On DAY 2, you do... Vertical Brainstorm > Singular OR Plural (or Singular AND Plural) You do this query for each of the 3 top Site Concepts you're considering. The MKL automatically shows Value Demand and Real Supply and the resulting Profitability (Demand/Supply, times 1000) for all brainstormed keywords. Based on the keywords generated for the three concepts, along with their Demand and Supply, you choose your best Site Concept. Then, in DAY 3, you do... Lateral Brainstorm > Google Top 200 -- adds yet more keywords!
These simple 2 steps during DAYs 2 and 3 give you an excellent list of "vertical" and "lateral" keywords for your Site Concept Keyword, complete with Value Demand, Real Supply and Profitability... everything you need to get started. The Action Guide explains how you could go deeper. But usually, two simple brainstorms (a Vertical and a Lateral), and you're done at this point. As you become more familiar with Brainstorm It!, you develop a "feel" for this powerful tool. You'll use each of the resources as you need them. For example... Perhaps a new niche develops, one with profit potential (ex., "Anguilla condos"). You might decide to do a Lateral Brainstorm on that term first, analyze and delete some terms in the Master Keyword List, and then decide what other Brainstormer resources to use to build up this interesting new profit center. Bottom line... there is no "forced order" to use the resources. Ultimately, it's your tool. But the above simple two steps do tend to yield gold!
Here are all the Functions and Resources that Brainstormer delivers... I) Vertical Brainstorming The "Vertical Brainstorming" function generates keywords that contain the Brainstorm Seed Word. For example, if you enter "anguilla," all brainstormed words will contain "anguilla" in them (ex., "anguilla villas," "anguilla real estate"). Choose this option if your Seed Word makes sense only in the singular or only in the plural form. For example, if your Seed Word is "pants" (an item of clothing), you do not want the returned keywords to include the singular form of the Seed, "pant" (which means "to breathe quickly"). And "mumps" has no plural form. An example where the singular form ONLY makes sense is "New York" because the plural ("New Yorks") is nonsensical. You would also choose this if you were brainstorming "appendicitis" since no one uses the plural form of this word. Ready? Let's do it! Every query starts with the same two steps. In this case, the particulars are... STEP 1 Select Vertical Brainstorm STEP 2 Select Singular OR Plural Then click on the Click Here For Information AFTER Completing Steps 1 & 2 link for help and instructions (do this the first time you try any new query at Brainstormer). Enter your first Site Concept keyword ("anguilla" - without the quotes - in the screenshot below) and click on the Brainstorm It! button...
You'll do this Vertical query (or the Singular AND Plural one) for all 3 of the Site Concepts you consider during DAY 2 (see DAY 2 of the Action Guide).
Choose this option if your Seed Word "works" in both singular and plural forms without changing the meaning within the niche you're considering. For example, if you want to create a site about "penny stocks," enter "penny stock (always enter the singular form of the word) and select "Singular AND Plural, like this...
Both forms of the word make sense and are relevant to the niche, so choosing this option is correct. Brainstormer automatically "pluralizes" the entered Seed word, brainstorms both forms, and then delivers the optimal blended set of keywords. II) Lateral Brainstorming "Lateral Brainstorming" generates keywords that are related to the Brainstorm Seed Word but do not contain it (ex., if you enter "anguilla," examples of lateralized words are "caribbean" and "travel" and "Barbados"). IIa) Google Top 200
So why not let others do it for you? Not just "others," actually, but some of the "smartest others" (those who get their sites into the Top 200 at Google!). After Brainstormer calls the top 200 URLs from Google (and remember, these are the best-ranking Web pages for your important Seed Word), it does all the rest. It sends "GoGetIt" (your loyal SBI! spider-friend) to those URLs. GoGetIt spiders through the top 200 Web pages and gets the keywords that those pages use in their META keyword tag (yes, keywords that their Webmasters spend hours thinking up and then including on each page of their sites for the engines!). It brings them all back to Brainstormer. Brainstormer then analyzes the words, keeping the ones that appear most frequently and running a special algorithm to deliver the best of the "one-ofs" (eliminating most of the nonsense words). It then presents them to you in your Master Keyword List for this query. You will see many new lateralized keywords. Presto! Instant brainstorm! Well, not quite "instant" -- the process takes a few minutes. So it shows you this message while it's doing its work...
Brainstormer is, after all, visiting 200 sites, doing work that would take hours manually. Think of it... 200 people working for you... for free!
The Ultimate Outside Lateralizer brings back the Top 200 sites for searches at other (non-Google) major Search Engines (ex., Yahoo!). Unlike the Google Top 200 query, that's just the beginning... The "Ultimate" is so named because this lateralizer then also brings back 10-12 sites that are related to each of those 200 sites, for a grand total of (up to) 2,500 sites (including the original 200 returned by the engines). Now, imagine how you'd feel if you had to review 2,500 sites. Phew! The Ultimate Outside Lateralizer is going to do that for you instead. Yippee! This brainstorm query is super-intensive. GoGetIt (yes, our faithful spider friend) goes to all 2,500 sites (2,500 Webmasters, all working for you!), brings back the META keywords just like it did for Google Top 200. And here's where it gets really smart... It eliminates all the words that you already have in your MKL! After all, there's no point in seeing those again -- you've got them. What's left?
The "related" search allows the brainstormer to get very wide indeed, going farther afield than a straight search. For example, a search for "Anguilla" will certainly bring back the Anguilla government's site among the Top 200. Sites related to that might include sites of the government of other Caribbean islands. Since this process visits up to 2,500 sites and builds a list that excludes all the keywords that you have already brainstormed (i.e., this list will not include any keywords from your MKL), expect a large number of keywords. GoGetIt e-mails this list to prevent you from going (way!) over your 1,000 keyword limit. It goes to your address on record in your "My Accounts" section of SBI!. Please make sure that address is up-to-date. You receive it as an attached comma-separated text file (".csv" or CSV). Examine it at your convenience, following the tips included in that e-mail. This makes it easy for you to pick-and-choose which keywords to keep. You upload only the "good ones," avoiding the 1,000 keyword limit.
Important Note: When you upload your keywords, the Value Demand is added automatically. Any words with Value Demand equal to zero are not added to the MKL. So it is possible that some of the words you upload will not appear in your MKL. Follow the tips in the e-mail and keep the best keywords. There'll be many words of little value due to the nature of this query and the goal to be complete. But you will find some surprisingly useful "needles in the haystack." Follow the instructions in that e-mail to upload them.
Wrapping Up The completion of the full-brainstorming of the Site Concept you chose in DAY 2 is laid out in DAY 3 of the Action Guide. By the time you complete these two DAYs, your Content Blueprint for your chosen Site Concept should be forming in your mind. The above order of queries is not fixed -- you can vary it and customize it as much as you like, as long as you ultimately (i.e., at the end of DAY 5) end up with your three all-important goals...
After you "finish" brainstorming and start building your site, return to the Brainstormer periodically. Yes, even when your site has 500 pages and is a Top 1% site... The world changes. Your niche changes. New keywords and opportunities, not to mention new directions, will occur. And Brainstorm It! will be right here for you...
|
... they would soon realize that they don't need us. 
Everything else! And this time, GoGetIt e-mails the entire keyword list to you, as an attachment, along with each keyword's Value Demand and Real Supply.
It should have been called "The Ultimate Icing On The Cake."