Every page starts with a Headline. Your "top-of-the-page" Headline is the first thing that humans will read on your Web page. Catch the attention of their scanning eyes. Draw your visitors into the rest of your page... and lead them to your links!
How do you create a Headline?
It's not complicated. Use your Description entry (in the Page Information section above) and split it in two.
Use the first section (which is the most important part for the Search Engines) for the Headline. Then use the rest of your Description as the beginning of your Body copy's opening paragraph.
You may have to re-work the words a bit so that it all "hangs together" well.
This Description...
"Anguilla is the most special Caribbean vacation. Here are our most magical, must-do moments captured in these Anguilla photos."
... is chopped up and re-arranged into this Headline...
The Headline example works on two levels...
1) For human visitors...
The Headline is intriguing. The phrase, "Magic Moments," suggests extraordinary events. It is short and punchy, which is especially appealing to scanners.
The Headline also leads into the opening paragraph of the Body copy nicely...
"Anguilla is a magical Caribbean vacation island, in a beautiful sea. Everything that you see and experience is special in its own way."
2) For Search Engines...
The Headline contains the page's Specific Keyword, "caribbean vacation," and it's within the first 80 characters. (This will also please Analyze It!.)
Many engines give more weight to the keywords in your Headlines, especially your "top-of-the-page" Headline, than to your regular Body copy. SBI! puts your Headline into a special Search-Engine-friendly tag. And since these are the first words on the page, the SEs interpret them as being the most important copy on the page. Only the Page Title is more important.
Some Search Engines will not use your Description in their listings on their search results pages. Instead, they use the first 150-200 characters on your Web page to construct the description in your listing (i.e., your Headline plus the first sentence or two from your opening paragraph).
That's why it's important to use roughly the same material in your Description and Headline/opening Body copy.
Tips