Brainstorm It! -- Selling Google AdSense Ads?
Re-Use a DAY 4 Google Technique
Contents
Brainstorm It! - The Big Picture
Selling Google AdSense Ads?
Re-Use a DAY 4 Google Technique
"How do I know which keywords are my biggest earners?"
"How Do I Find More?"
Good questions! Here's how to rough-check this...
Note: Before proceeding, you should...
- Set up channels in AdSense by URL (Google explains how to set up URL channels). Since the SBI! process sets up pages such that 1 page focuses on 1 keyword (i.e., 1 topic), and since the URL channels show you how much you're making for each page, you generate earnings reports per keyword!
- Give each page a custom channel name according to its keyword (i.e., simply make the channel name = keyword). This lets you do further testing (ex., whether the top ad on that page does better than bottom, right vs. left, etc.).
or
Either way you choose, here's how to generate those reports for each channel (i.e., for each keyword). Use Google's "Advanced Reporting" and choose...
- a wide date range (to pull as much data as possible)
- Show "Channel data" (radio button)
- all URL channels or custom channels
- Group by "Channel" (radio button)
And then click on the Display Report button, like this...
As your site and income grow, you'll find a good correlation between "predicted" and "actual." At first, this technique is more useful for showing you where more income-earning (content-creating) opportunities lie, both new ones and those that are not yet realizing their potential (so likely need more high-value content tied together around this topic).
Even as your site matures, this can be a strong way to find overlooked content-creating areas.