Introduction: The 10-DAY BIG Picture
Site Build It! is a "10 DAY process." The concept of "10 DAYs" is really just an easy way to divide the Content
Traffic
PREsell
Monetize process into do-able steps. You actually proceed at your own pace.
No matter what your business may be, the key is to build targeted TRAFFIC by delivering excellent CONTENT that is related to the theme of your site. This Content...
- attracts free Traffic through the Search Engines, targeted visitors who...
- become PREsold about you and your business (i.e., become warm, motivated visitors due to your excellent Content), and who then...
- generate income for you through a variety of Monetization models (ex., they buy your products or services, click on your Google ads, generate finder's fees, click on affiliate links, etc.).
C
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Content
Traffic
PREsell
Monetize
The Action Guide and the integrated set of SBI! tools make the process all so do-able. SBI! turns your knowledge into Content... and your Content into Traffic, then PRESells those visitors and converts them into Money.
THAT is what makes SBI! unique... AND effective.
Be sure to take advantage of the Video version of the Action Guide. It complements this written Guide perfectly. By "reading" and "watching," you will deepen your comprehension and confidence as you move steadily along the process highway.
You have 2 choices for reading...
Continue reading this full version of the introduction.
Or... Click here for the condensed introduction.
It will get you where you need to go, too (minus a few details and fine points).
Don't Get Distracted!
This Action Guide is your learning-and-doing expressway. As a new SBI! owner, your 100% focus should be on the Guide. But you're going to be tempted...
You're going to see links to Tips 'n Techniques articles from this Guide. Think of them as offramps. Only take an offramp if it interests you (yes, just like a real expressway).
You will see Site Build It! Xpress e-zines. Many of the articles will make no sense to you -- they'll go right over your head, overpasses crossing your expressway...
Ignore them. And that goes double for many forum postings.
Do not be distracted by all the extra offerings. Read supplementary information ONLY when the timing is right for you... when you need it... when it's relevant to where you are at in the process.
Otherwise, keep moving ahead on your expressway, this Guide. Later, when the time is right, you will encounter one of those articles that you didn't understand. You'll be ready to use it then.
Even this Action Guide can seem like a lot. So keep your focus here. Do not try to drive the whole length of this expressway all at once. Do it DAY by DAY, little step by step. You'll be amazed at how savvy you become.
Top 4 Tips...
Tip #1 -- Use the "Your Business-Building Checklist"
Download and usage instructions:
-
To download, right click on the link above and choose "Save Target As..." (Explorer) or "Save Link As..." (Firefox) to save the checklist3.pdf to your desktop.
If you are using a Mac, control + click the file and choose "Download Linked File" (Safari) or "Save Link As..." (Firefox).
- You need Adobe Reader to read this file. It's free. If you do not have it... download it by clicking here.
The checklist lets you keep track of what you have completed in the 10-DAY process, where you are right now, and where you'll be going. All you have to do is print out the checklist, keep it by your computer, and check things off as you do them. (Do it in pencil, in case you have to erase and go back! It happens, you know.)
If you want to use the checklist digitally, including saving whatever you've checked, download the free FoxIt! tool by clicking here. (Windows-only.)
Tip #2 -- Click on the definition links where provided here in the Action Guide, and in the help (click here for an example).
This is an example of a definition link. A yellow box will open over top of the Action Guide or help page, with a definition or more information.
And this is a screenshot of the Site Concept Finder definition link you will find on DAY 2...
Tip #3 -- To keep track of the different terminology and acronyms you'll come across in SBI!, bookmark the SBI! Glossary. Or print out a copy and add your own notes.
Tip #4 -- Whenever you can't remember where you read something, use "Find It!" to assist your memory. It's fast and easy. Click here to test the tool. (Don't forget to bookmark Find It! for easy access.)
The First 5 DAYs
The first major steps in any venture, the ones leading to those "first decisions," are the most important ones. If you get those decisions right, your entire business flows more easily and yields greater returns.
New to the Internet? The Net and e-commerce can all seem rather mysterious if you are a "raw newbie." Let's sweep away the smoke and mirrors and explain the basics of the Internet and e-commerce. It's actually rather simple, as you will see.
Armed with this information, you know enough to proceed through this Action Guide, DAY by DAY, step by step, and succeed. Download the E-commerce Primer (200KB PDF file).
Here is the biggest of BIG pictures...
DAYs 1-5 -- prepare until you have a complete plan and perfect domain name.
DAYs 6-10 -- build the actual C
T
P
M site that gets found by all those highly targeted surfers who are searching for your keywords. Grow and monetize it.
Now let's zoom in for a closer look and focus on your goals for the upcoming first 5 DAYs...
- Find a niche that you know and love.
- Identify profitable topics within that niche.
- Lay out the "Content blueprint" for site, including your perfect domain name.
Dictionary.com defines a niche as...
1) A situation or activity specially suited to a person's interests, abilities, or nature: ex., "found her niche in life."
2) A special area of demand for a product or service: ex., "niche magazines."
Important
A critical part of the READY-AIM-FIRE philosophy is NOT to register your domain name too soon. So if you're tempted to register your domain right away, please don't. Follow the SBI! Action Guide step by step, add your own "BAM" (Brain and Motivation) and you WILL join the happy (and large) circle of successful SBI! owners. Nothing else succeeds like SBI!.
Keyword brainstorming covers these important beginning DAYs in your SBI! business. In fact, the C
T
P
M process should actually be called...
B
C
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P
M
Confused by the term "keyword"?
Click here for information about keywords... what they are and why they are so important.
Brainstorming. What's it all about?
Think. Plan. Consider. Research. Adjust. Then...
Rinse and Repeat.
The first 5 DAYs of the Action Guide lead you through the READY-AIM steps of building your business. On DAY 5, you'll choose and register the perfect domain name.
As soon as you have registered your domain, two e-mails will be headed your way, telling you how to log into Site Central to build your site and traffic (DAYs 6-10 of Action Guide), and how to handle your e-mail.
Brainstorm It!
Brainstorm It! converts a time-consuming, frustrating and tedious process into a fascinating journey of discovery. How important is it?
It takes you through the first 5 of the 10 DAYs, right up to picking your perfect domain name.
My top recommendation?
Read every word of the online help. Follow the Content
Traffic
PREsell
Monetize process. Take your time. If you do that...
You will emerge with the business that is right for you... a highly profitable, long-term business that will please you in every way.
More About the Site Build It! Action Guide
This Action Guide will lead you step-by-DOable-step down a 10 DAY pathway to success, using easy-to-understand language and simple-to-use tools. When it comes time to construct pages for your site (DAY 6), you can use either SBI!'s SiteBuilder or your favorite HTML editor. The choice is yours!
The first 5 of the 10 DAYs all happen in Brainstorm It!. All the help you need is right here, too, in the first 5 DAYs of the Action Guide (5 separate Web pages) and in other online "guru-in-your-ear" Help...
Don't miss a word of it. The Action Guide and the "guru-in-your-ear" SBI! online help provide the essential information you need to build an effective site, and most importantly, at the exact time you need it during your journey.
By the end of DAY 5, you'll be super-prepared, ready to build your site. At that time, you will advance to DAYs 6-10 of the Action Guide.
The TNT Headquarters (HQ) contains the...
- best articles from the SBI! Xpress (SBIX) e-zine
- best posts from the forums
- important background or more detailed articles that don't belong in the Action Guide (because they are not for everyone -- ex., traffic-specific information).
The Action Guide will point you to it at various times. Only follow the links that are relevant to YOU. And, of course, as you become more accomplished, you'll skim through it looking for subjects that are relevant for you.
This HQ has the best of the best of "the extra info" that you might need to know at some point in your online career. It is not a critical resource for you during these early days, but you will find it increasingly important as you progress.
And then there's Monetization HQ, which provides detailed information on all of the various methods of monetizing your site. Only follow the links that are relevant to YOU (ex., if you are not planning an affiliate-based business, skip those links).
10 Stepping Stones
Think of each "DAY" as a stepping stone, guiding you in the right direction. By the time you finish the 10th DAY, you'll be well on your way to building a thriving online business.
A DAY, by the way, is not necessarily 24 hours in length. You may only have 30 minutes of your time available for certain parts of the 10 DAY process, 8 hours available for others. Please don't feel forced to finish a DAY in a single calendar day.
If you rush, you'll fail. Work at your own pace on the Action Guide, as time allows. Your DAY is done when it's done... when you have moved to the next "stepping stone."
Set a realistic work schedule that will allow you to do your best, no matter what time of the day... or night that happens to be. Then stick to it!
Each DAY begins with an overview that outlines the core Action Steps you must complete before you move on to the next DAY.
The main goal of the Action Guide is to keep you moving forward quickly, confidently and effectively... your time counts.
Throughout the entire SBI! process, you will know where you are going, why you are going there and how you are getting there. This kind of knowledge will empower you to build your business ever bigger and better, well after you complete DAY 10.
Super-successful SBIers all say the same thing...
"Follow the Guide."
Of course, no one expects you to do this all by yourself. That's where...
I come into the picture. Think of me as your personal "Action Guide." I'll be your Shadow, always beside you. But please...
Do not think of me as a manual -- after all, no one uses manuals.
Most people skip the "manual" and just fire up a new piece of software, then click around to figure it all out. So please...
Do NOT do this to you and me. You'll lose time if you ignore your faithful Action Guide. More importantly...
YOU MIGHT FAIL...
AND YOU CERTAINLY WILL BE MUCH LESS PROFITABLE.
Sorry for shouting.
The very best way to force SBI! to work is to let the Action Guide lead you cleanly every step of the way. No short cuts. Follow the Guide, DAY by DAY, step by step. Ignoring me will be your most costly mistake.
If at any point along the way you want to communicate with a human...
- SiteSell offers three different kinds of Customer Support, and
- the SBI! Forums are a tremendously friendly "Help and Be Helped" place.
As you build your business with Site Build It!, take advantage of the Site Build It! Forums... THE Place for Friendly, Success-Focused Discussion. This is a great place for SBIers to help and be helped, to compare notes, trade ideas and strategies, and the list goes on and on.
It is, without a doubt, the most special small business community online.
What makes the SBI! Forums exceptional? It is SBIers themselves... success-focused, serious, motivated, and friendly. Top that off with a team of moderators (experienced SBIers) who are serious, successful people and who love to help. It's an all-star community ready to welcome your participation.
Get a fast overview of the Forums by watching this short Supplemental video...
http://actionguide.sitesell.com/#Supplemental
And then login with your username and password (found in your "Get Ready For SBI!" e-mail that you received after your order)...
Read the Welcome note and guidelines for an important, brief orientation. Then click around and explore. Jump into a discussion or ask a new question. The SBI! Forums are all about... Help and being helped. Together, collective wisdom moves all participants farther and farther ahead, faster and faster.
The best way to stay up to date with the Forums? Simply subscribe to the RSS feeds -- here's how.
Moving Forward...
Feeling Intimidated?
Don't be.
Never feel overwhelmed. All you have to do is add BAM (Brain Attitude Motivation). If you do that, SBI! provides the rest.
Determine now to WIN. That attitude is the common thread of all successful people. They simply decide to win, no matter what -- then they merely keep doing it until they are hugely successful.
There are some superb success examples, at least one of which is similar to the type of business you are planning (ex., infopreneur, sell a service, rental agent, affiliate, local business, etc.) at this URL...
http://case-studies.sitesell.com/
Find and read the business closest to yours. It's like having a personal mentor. And then, realize this...
There is no reason why you cannot achieve the same success, unless you get into your own way. Success is, to a large degree, the absence of failure. Most of us trip over our own weaknesses and block our own success. If you can recognize that, you can get it under control. (Right click to download "Why People Fail." This short e-book will keep you from holding back your own progress.)
Brainstorming and building and marketing is totally DO-able with SBI!. You will do it with skill, in a fraction of the time and cost. All the technology will be invisible to you. That lets you focus your time and energy on your business and how to most effectively monetize all the traffic you are creating.
Does that mean that e-life is easy? No...
There is simply no way to build a long-term, profitable Net business (or any other business!) in a few hours. If there was, everyone would do it. And if everyone did it, that would mean that every business would rapidly grow into a multi-billion dollar conglomerate.
Not very likely, right? So here's the SiteSell promise...
If you supply the BAM, we'll provide the guidance and tools. SBI!'s totally integrated C
T
P
M process and software will guide you, Action Step by proven Action Step, to e-business profitability. You will succeed!
And speaking of Action Steps, let's start with an easy one...
Today's Action Steps
If you have not already done so, print and read first the 5 DAYs of the Action Guide and the three Online Help pages about Brainstorm It! and its two parts, the Brainstormer and the Master Keyword List.
Prepare the beverage of your choice, settle down into your favorite space, and read this Action Guide from start to finish. Don't study it... just "read to understand." And don't worry -- you might not understand all of it, of course, and that's OK. Your goal is to understand the roadmap from 30,000 feet. Do not sweat the details at this point.
Quick Tips
- Inside each DAY, there will be links to additional information. You do not need to print this extra text, unless you wish to do so. The most important material is in the DAY itself. (But do schedule some time to review the additional content after you finish reading the main part of each DAY.)
- Use Find It! whenever you can't remember where you read something. This convenient SBI! search tool saves you time and frustration. Bookmark it now... http://findit.sitesell.com/
This reading will likely take you 2 hours. So set aside that much quiet time to do it.
If you are the type who absorbs information better when you can see and hear it, click here to access the SBI! Video Guide.
You have two powerful resources at your fingertips. Read, watch and listen!
The key to succeeding with SBI!. Bring that BAM and...
Just do it.
Let's get started... It's time for DAY 1!