DAY 1 -- Master The ALL-Important Basics

Your DAY 1 goal is to understand the C  T  P  M process. Know how and why PREselling, not selling, is what maximizes profits.

Step 1 - Understand the difference between "PREselling" and "Selling."

Content  Traffic  PREsell  Monetize.

What's it all about? Where's the magic?

No magic. And it's all about your "pre-customer," about the hundreds of millions of people who surf the Net every day...

People use the Web as a searching tool. They search for credible high-value information or solutions, anything that can fulfill a wish that they hold dearly or solve a troublesome problem that they are experiencing.

Success on the Net all begins with a critical mindset shift. This means replacing that well-known offline strategy of "location, location, location" with...

"Information, information, information."

In the online world, no one just happens to walk past, see your business and enter your Web site. Surfers on the Net are not looking for you or your business. People search for information, for solutions. After all, if they knew you existed, they would not be searching. They would already be customers.

Online, you must generate your own traffic to thrive and be profitable. Therefore, your primary task, well before you make your first sale or recommendation to a customer (often well before that person is even aware that s/he is shopping!), is to provide the information (i.e., content) that people are searching for, in a way that Search Engines like. In other words...

Give them what they want.

A Theme-Based Content Site contains information based upon a main subject. Each page focuses upon a single topic that is related to that theme. The net sum of all the information on all your pages forms the Content of your site.

These specific "topical pages" are called "Keyword-Focused Content Pages." They rank well with the Search Engines (SEs), attracting lots of targeted Traffic.

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The high-value content "warms up" (i.e., PREsells) visitors by OVERdelivering what they came for... information.

Visitors start to like and trust you (based on what you write about on your site). Your content-rich site builds trust and credibility... "PREselling!" The visitor begins to like and respect you... you are a knowledgeable expert.

This credibility creates an open-to-buy or open-to-hire mindset. You are now a mere click away from Monetizing (converting PREsold traffic into dollars)... affiliate links, order pages, contact forms, Google ads, your own store, eBay auctions, or any other way to monetize

You do NOT have to understand all the monetization models at this stage. Just understand that you will be able to monetize your PREsold traffic in many ways... multiple streams of income!

-- they are now just one friendly click away!

This proven, results-generating process...

CONTENT TRAFFIC PRESELL  MONETIZE

... works. No matter how you plan to monetize...

• merchant-partner sites that you represent as an affiliate
• an order page on your site where a prospect can buy your own products (hard or digital goods)
• a contact form which visitors can use to follow-up with you for more details about your professional services or Network marketing business opportunity
• your own online store
• a site that sells a related, non-competitive service or product, in return for a referral fee
• your established sales site (become your own best affiliate!)
• an ad from Google's Adsense

  Google AdSense is a fast and easy way for you to display relevant Google ads on your SBI! site and earn money. Because the ads are related to what your visitors are looking for on your site, you effectively monetize your content. More on this in DAY 4.

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• any combination of the above or others!

PREsold visitors convert more easily and more frequently into paying customers... which is exactly the result that your online business wants and needs in order to grow. That is the winning advantage of a "Theme-Based Content Site."

Contrast that to a visitor who arrives at a sales site... no inspiring, relevant, editorial content. Selling merely tries to get the sale. If you do not have a brand (and most of us do not), if you have not built a relationship with your visitor, your chances of selling are near-zero.

Why? Well, which person would YOU respond to? A stranger with a sales pitch or a knowledgeable friend/expert making a recommendation? Become that knowledgeable friend/expert.

Great content encourages your visitor to think about you as a "friend/expert" rather than a stranger. And if you create a truly info-rich site, you'll actually become a trusted expert, sharing your wealth of information. You basically create your own brand... your "brand of one."

People "buy" from those they know and like. They resist sales efforts from everyone else.

And that is why 99% of small businesses fail online.

Selling is not your site's first priority. (In fact, you may decide not to sell anything and become an "infopreneur" instead!) Your #1 priority is to PREsell through the delivery of the information that visitors seek.

You "monetize" (i.e., convert visitors into money) later.

Effective PREselling creates an open-to-buy (or open-to-hire) frame of mind in your visitors and "gets the click" to your income-generating source (whatever your monetization models may be). That is what produces high Conversion Rates, (the percentage of visitors who convert into dollars) and generates more income for you.

The needs of your target group must be your #1 priority, the reason behind every action you take. Your desire to earn income always comes second. Paradoxically, by doing that your income soars.

For more information on this, review the following article from the Tips 'N Techniques HQ...

http://sbitips.sitesell.com/ctpm.html

After studying the above information, take this test...

Do you understand the difference between...

Offline Traffic

-AND-

Online Traffic

If not, review the basics of C  T  P  M again.

Once you've absorbed C  T  P  M, please realize this is not "theory." It has been proven thousands of times as the only way for the small business person to succeed online -- it is reality. You are now ready to...

Step 2 -- Act upon the "PREselling Reality."

As just mentioned, the reality of PREselling is that it works... if YOU work it! Thousands of ordinary, everyday business people have done exactly that. They have used the integrated SBI! tools to execute C  T  P  M.

The reality is that it is all under your control, far more so than in the risky, offline business world. This reality can be summed up as follows...

Post this yellow stickie near your computer monitor to keep this important e-business lesson front and center in your mind. You do not need Lady Luck or Sir Serendipity. Your success depends upon no one else, only you.

What about building traffic, ranking highly at the Search Engines Do you think that only professionals (called Search Engine Optimizers or "SEOers") can do that? No, in fact you have the huge advantage.

Search Engines are in the business of delivering relevant and high-quality results. The SBI! tools take care of the complexities of relevance and your quality delivers what SEOers do not. The combination is relentlessly effective.

No need for luck. No need for SEO expertise. Simply follow and trust the C  T  P  M process. The SBI! tools, specifically developed to execute the process, make it all possible. Net result? It works.

It's through the Search Engines (SEs) that you will reach your visitors. Most surfers won't scroll past the first 10-20 listings on a Search Engine's search results pages. That is where you will be.

And second, the description about your site will be interesting and credible. So you will "get the click." (Don't worry! SBI! takes care of all this as you build your site.)

When a visitor finds you through a Search Engine like Google (or Yahoo! Search or Windows Live), think of how smart s/he feels. After all, s/he found you. You didn't advertise (actually, once you build traffic, you can sell advertising!). All that remains is for you to OVERdeliver -- PREsell!

Once you realize the logic and power of C  T  P  M, then you know that success really is DO-able. It is indeed "yours to be had." And if you don't succeed immediately, keep trying until you find the right approach.

You only fail when you quit. Patience and persistence ultimately rule the day. Or, to quote Calvin Coolidge...

Persistence wins. Keep pushing it... the business you build will take on its own momentum. It will fulfill all your objectives, if you put in the BAM ("Brain and Motivation"), the time and persistence that are required to grow anything that is worth achieving.

Bottom line...

SBI! sweeps away the barriers (technology, Search Engine mastery, etc.). You literally have all you need to determine to make it work. So decide now to join the majority of SBIers who make it into the Top 3% of all Web sites.

And don't worry... That's the last yellow stickie.

We're making superb progress. You understand C  T  P  M. More importantly, you are ready to invest (and "invest" is the perfect word!) time to build C  T  P before you Monetize. Once you do, converting PREsold visitors into money is the easiest (and most fun!) part of your online business. Let's do it...

Step 3 -- Monetize! Maximize Conversion Rate and profits.

Monetizing PREsold visitors is easier than falling off the proverbial log. DAY 4 discusses the wide variety of ways you can monetize. We'll cover this topic at that time.

The key point for now is... You are not your monetization model. Do not think about "being an affiliate" or "selling an e-good." As a matter of fact, do not decide upon any one monetization method.

First and foremost, you are in the "Content Delivery Business." Then you monetize.

And... Diversify. Have several strong streams of income. For example...

One of your pages may feature Google AdSense ads and affiliate links. You might choose to add an e-commerce store to sell hard goods. And you sell some e-books via ClickBank, too.

However you monetize, do not push your visitors. Let the content pull them through to your revenue-generating locations rather than stopping them in their track.

This could be a link to a sales page for your product or service, to your merchant-partner's site or to a click on a Google AdSense ad, for example.

Instead of pushing them, make them want to click. It makes all the difference if your visitors feel that it's their idea to deliver your "Most Wanted Response" ("MWR").

Once you have PREsold traffic, monetizing is limited only by your imagination!

So let's not worry about that now. Instead, let's talk about the broader concept of profits...

There is an easy business equation to follow in order to maximize profit. It's the same equation, whether you are working online or off...

INCOME minus EXPENSES equals PROFIT.

It's not a complicated equation, true! But people tend to forget about it.

If you can increase the amount of money that is coming into your business, and lower the amount of money that is going out of your business, you will have more money staying with your business.

So let's start shifting that profit equation in your favor (and your bank account's!) by improving the first part of the equation...

Income

There are two major ways to increase income (i.e., the amount of money you make through your products, services, and/or other monetization efforts). You need to...

1) Expose more visitors to your monetization models...

This means that you need to attract more targeted traffic, people who are specifically interested in your theme and your topics (related to that theme) on your Web site. High-value content is the key factor behind traffic volume and your ability to increase and sustain it. And here's the good news...

If you get the keywords "right" on your page and if you have great content, you will have substantial, evergrowing traffic! And here's the best news...

That's exactly what you will do during DAYs 6-10 of the SBI! process.

Once you have this traffic on your site, your "Most Wanted Response" ("MWR") can vary...

• If you are a service seller, the MWR is a click on the "Submit" button on the Contact Form to reach you -- close the deal and secure a work contract.
• If you are a product seller (hard or digital goods), the MWR is a click on the "Buy" button on your order page.
• If you are an affiliate, the MWR is a "click-through" to the sites of the merchant-partners that you represent.
• If you are a pure infopreneur (i.e., no "customers"), Google AdSense will play a large part -- there are ways to place your Google Ads to maximize clicks (and your income!). And there are other ways to earn income without ever dealing with a customer!

2) Maximize the percentage of visitors who "click" (i.e., your Conversion Rate)

No matter what, your goal is to "get the click." Convert your visitors into clicks, which in turn convert into money -- maximize those clicks!

Conversion Rate is nothing more than the percentage of visitors who click and convert into dollars, one way or another. Great content and proper strategies maximize your Conversion Rate, no matter how you monetize.

Your visitors arrived on your site, loved your content, and either decided your recommendation was credible or were interested in a Google ad or bought your e-book. They clicked!

Content... to traffic... to click... to dollars of income. The higher your Conversion Rate, the higher your income!

Let's use an affiliate business to illustrate. In this case, the CR would mean the percentage of visitors to your merchant-partner's site who deliver the response for which the merchant pays, whether that's a click, a lead or a sale.

The more traffic you receive, the more chances you have to increase your CR. For example, you refer 100 visitors per day to a merchant-partner and 1% buy. You get paid for that one purchase. But if you send 1,000 visitors per day and 3% buy, you get paid for 30 purchases!

Yes, C  T  P  M can increase your merchant-partner's CR. We see it all the time amongst SiteSell affiliates -- those who build relationships with their visitors drive high CRs.

10 times the traffic. 3 times the CR. Yes...

Thirty-fold more income. That is the power of traffic and PREselling. And that is what SBI! and
C  T  P  M deliver.

Now for the second part of the profit equation...

Expenses

Every business has expenses. Maximizing profits does not imply that you must minimize expenses totally. After all, if you spend no money or time on your business... you have no business!

You have already substantially cut expenses by purchasing SBI!. There is no less expensive way in the world to build a successful online business.

SBI! saves you countless hours, too. And time is money. Naturally, like every startup, you still invest time upfront to reap your rewards later. Unlike "traditional" online business-building, every SBI! hour is time perfectly spent.

Think of it this way... for every hour you spend building your business, non-SBI! owners spend an additional 9 hours fighting technology, doing tedious chores, and futilely trying to figure out Search Engines.

For the first while, traffic and income will be low. That's normal -- you are an entrepreneur building a business, not an employee ("the entrepreneurial mindset"). And then...

The build starts. Like a snowball gaining momentum and size, your business grows and grows... life changes.

Right now, though, these early days are about laying the foundation. And in particular, the first five DAYs will result in a very unusual species of small business person...

The Totally Prepared!

On DAY 6, you start creating pages. Whether you use your own HTML editor (ex., DreamWeaver, KompoZer, etc.) or you use SBI!'s block-by-block SiteBuilder, "plugging" your pages into the SBI! system takes an extra minute. But each of those minutes saves you tens of hours on the backend...

That amounts to huge savings in expense.

Multiples of income. Fractions of expense...

It doesn't get better.

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Moving Forward...

Ready For DAY 2?

You're ready for DAY 2 if you answered the following to the above "test"...

• Offline, it's all about "location, location, location." You put your business where crowds go. Passerby traffic!
  
  -AND-
• Online, millions search for "information, information, information." But they do it solo. There is NO such thing as "passerby traffic."

You're ready for DAY 2 if you understand that Monetization comes last, not first.

You are really ready if you understand that the M is the easiest part of C  T  P  M and that you will only start C after DAY 6! And speaking of C...

To succeed online, you must start where your "pre-customers" start...

People search for information, look for solutions. They are not looking for you. Give them what they want by converting your knowledge into high-quality, in-demand CONTENT.

Before you can do that, you must figure out...

• what they seek
• how often they search for it
• how badly they want it
• what competitors already provide, and how they do it
• what Content you will deliver, and how.

And THAT is exactly what you and Brainstorm It! are going to be doing from DAY 2 to DAY 5. Remember... don't rush. The rest of your business depends on it.

So many of us want all the answers right now, if not sooner. And I'm not necessarily talking about SBI!, but about life in general.

But so many of us are not ready to do the work (preparation and execution) required to get there. In that respect, SBI! is as much a course in personal development as it is in business development.

To get to where we want to be in business and life takes work. It takes time. Preparation. Work. Failure. More work, sometimes new directions. Persistence. Execution. Success.

It's hard to take the time to prepare since it doesn't feel like you're moving at all... and there seems to be so much road ahead to travel. It's like reading the manual for your new car. Who wants to read when you want to drive down the road? And, in fact, you CAN drive that car pretty well without reading the manual. That's true for most things you buy.

And then, along comes Site Build It!, and we've been trained by the speed of today's world.... "I don't really need to watch/read this, even if they say so. I'll just figure it out."

Nope. Not when it comes to business. Because this IS about the very big, very important, matter of BUSINESS, not about driving a car or playing your iPod, not even about putting up a site or a blog.

It takes patient preparation to start your BUSINESS tortoise-style... slow and steady... and surely. Let the hares run super-fast... in 18 directions, starting over and over and over again.

YOU will do things differently AND successfully... Slow down. Instead of a walk-through, do a crawl-through. If that does the job, you're ready to start walking.

Because SBI! is basically a college education... And we all want to graduate TODAY! But when we want to get it all done so fast, we end up feeling overwhelmed. The solution is so simple....

Slow down. Prioritize. Do one simple step at a time.

You'll be amazed at how far you'll go by slowing down, getting started well, and following the Action Guide carefully.

Onwards and upwards...